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Senior Manager, Digital Marketing

Company: Uncubed
Location: Palo Alto
Posted on: January 9, 2022

Job Description:

Bringing Speed and Scale to the Enterprise Rubrik is hiring for a highly motivated, data-driven digital marketer that will help drive our user acquisition efforts. The Senior Manager, Digital Marketing will play a key role in the development, implementation, and optimization of various online marketing initiatives including SEM, display, remarketing, mobile, and paid social marketing programs. This is a critical role on the Marketing team that requires collaboration with team members across the organization. - We are looking for someone who is high growth obsessed and analytical to effectively measure and lead our paid digital programs, and who will passionately seek to test, improve, and optimize wherever possible. You have solid communication skills and the capability to effectively report on strategy, tactics, and performance. - Where you can make an impact:

  • Develop and manage digital marketing campaigns to acquire traffic and optimize direct response campaigns to grow database
  • Manage the day-to-day execution, optimization and reporting of digital marketing campaigns
  • Evaluate, recommend, and test new marketing channels including assessing potential traffic sources, negotiating pricing/terms, and launching campaigns
  • Collaborate with the cross-functional teams; work with campaigns, product marketing, technical marketing, and sales teams to complement efforts and improve the customer lifecycle and performance of marketing investments
  • Work with international and localization teams to build relevant experiences for users across multiple non-English languages
  • Measure, analyze, and report performance of campaigns and develop smart segmentation plans and A/B tests to improve performance
  • Work with database and analytics teams to correctly populate and maintain performance dashboards, and perform ad-hoc analyses
  • Closely manage budget and spend with finance, procurement, and accounting teams Ideal background:
    • Minimum of 8-10 years of B2B success managing direct response-focused online marketing programs in areas such as SEM, display, remarketing, mobile, and social media advertising
    • Consistent track record of successfully launching and running PPC/online marketing campaigns cost effectively with clear return on investment focused metrics. Experience buying CPM, CPC, and CPA online media
    • Experience building and managing campaigns in salesforce.com, or similar tools
    • Solid understanding of web analytics, ad tracking, a/b testing, tag management and content management
    • A great teammate and self-starter that is comfortable working in a rapidly changing environment, taking initiative with limited resources, and making data driven and decisions
    • Excellent written and verbal communications skills
    • Comfortable managing multiple assignments with competing priorities and tight deadlines Bonus Points
      • Experience with Marketo
      • Experience in international SEM, mobile acquisition strategy, and integrated campaign development #LI-MR1 Diversity, Equity & Inclusion @ Rubrik: - At Rubrik we are committed to building and sustaining a culture where people of all backgrounds are valued, know they belong, and believe they can succeed here. Rubrik's goal is to hire and promote the best person for the job, no matter their background. In doing so, Rubrik is committed to correcting systemic processes and cultural norms that have prevented equal representation. This means we review our current efforts with the intent to offer fair hiring, promotion, and compensation opportunities to people from historically underrepresented communities, and strive to create a company culture where all employees feel they can bring their authentic selves to work and be successful. Our DEI strategy focuses on three core areas of our business and culture:
        • Our Company: Build a diverse company that provides equitable access to growth and success for all employees globally. -
        • Our Culture: Create an inclusive environment where authenticity thrives and people of all backgrounds feel like they belong.
        • Our Communities: Expand our commitment to diversity, equity, & inclusion within and beyond our company walls to invest in future generations of underrepresented talent and bring innovation to our clients. About Rubrik: Rubrik is a rapidly expanding global company headquartered in Silicon Valley, revolutionizing data protection and management in the emerging hybrid and multi-cloud world. We are a leader in cloud data management , enabling enterprises to maximize value from data that is increasingly fragmented across data centers and the cloud. Enterprises choose Rubrik to help develop ransomware remediation strategies, simplify backup and recovery, accelerate cloud adoption, and enable automation at scale. We've been recognized as a Forbes Cloud 100 Company and as a LinkedIn Top 10 startup. Equal Opportunity Employer/Veterans/Disabled: Rubrik is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. Rubrik provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Rubrik complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. - Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please contact us at hr@rubrik.com if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment. Rubrik is a cloud data management platform. -They manage data and computing -systems -for large companies with operations spanning multiple compute clouds. -Their goal is -giving complex enterprise systems -the simple interface of a consumer application. Innovative, fast-paced, challenging.. we're everything you want in a workplace. Recorded Future, Remote, US (Central Time, Mountain Time, or Pacific Time)

Keywords: Uncubed, Palo Alto , Senior Manager, Digital Marketing, Accounting, Auditing , Palo Alto, California

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