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BrightDrop Senior Product Marketing Manager

Company: GM
Location: Palo Alto
Posted on: November 17, 2022

Job Description:

BrightDrop is seeking a Senior Product Marketing Manager to own strategic and tactical product marketing functions across the company's portfolio of last-mile delivery solutions. The ideal candidate is highly skilled product marketer with a track record of successfully launching B2B hardware and software products and who is passionate about the BrightDrop mission. In this role as BrightDrop's first Product Marketing hire, you will be a key advocate for the voice of the customer internally and externally. You will develop product marketing strategies (positioning, messaging, branding, pricing, advertising), plan the launches of new products and releases of existing products, and manage the cross-functional implementation of these plans. This will be informed from a comprehensive understanding of each product's target audience, the competitive landscape and in-depth knowledge of relevant product features. Responsibilities:

  • Lead the development product marketing strategies and plans including positioning, messaging, branding, pricing and advertising for new product launches and existing product releases.
  • Coordinate with marketing, sales, strategy, product, and design to identify market opportunities and insights and translate these into compelling potential new product opportunities.
  • Develop and maintain a thorough knowledge of customers, their stakeholders and how they make buying decisions.
  • Develop and maintain a thorough knowledge base of our competitors.
  • Translate technical features into benefits for the customers and their stakeholders by crafting compelling messages across marketing and sales channels.
  • Drive the cross-functional (BrightDrop and GM) execution of product launches.
  • Evaluate and track product launches using relevant KPIs and feedback from existing and prospective customers. Qualifications:
    • 2+ years of product marketing experience.
    • 5+ years of general marketing or product management experience.
    • Bachelor's Degree in Business Administration, Finance, Marketing, Economics, or equivalent experience.
    • Outstanding oral and written communication skills for technical and non-technical audiences.
    • Demonstrated experience successfully operating with high autonomy in fast-paced, complex, and fluid environments.
    • Strong relationship building skills including the ability to relate and work cross functionally and across all levels of an organization.
    • Pursue rigorous and quantitative tracking the performance of initiatives.
    • This role will be leveled as a Senior Product Marketing Manager or Principal Product Marketing Manager depending on the candidate's level of experience.

Keywords: GM, Palo Alto , BrightDrop Senior Product Marketing Manager, Accounting, Auditing , Palo Alto, California

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