Brand and Communications Manager
Company: Stanford University
Location: Palo Alto
Posted on: September 22, 2024
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Job Description:
The Stanford Psychiatry Center for Youth Mental Health &
Wellbeing (CYMHW) is seeking a Brand and Communications Manager to
manage the overall communication strategy for the CYMHW and the
allcove integrated youth mental health program. The essence of
allcove is expressed through its brand, co-designed through a
year-long, iterative engagement with youth from around the United
States. Maintaining brand integrity is fundamental to reaching
youth with the messaging and touchpoints that resonate with and
matter to them. The brand has the flexibility to be adapted to
individual communities to reflect local context and culture. Brand
expression guidelines will offer allcove centers direction on
implementing the brand with integrity. The centers will also
benefit from a centrally developed website architecture, outreach
campaigns, social media strategy and a range of communication
materials that can be adopted for their local use. The Manager will
develop and implement a communications plan to increase visibility
of the CYMHW's portfolio of programs, with specific emphasis on the
CYMHW's largest program, allcove. The Manager will drive allcove's
marketing and content strategy to achieve positive brand
recognition among young people ages 12-25 and brand fidelity and
consistency across allcove centers. The Communications Manager will
be an integral member of the allcove central office team in charge
of both traditional and digital marketing communications processes.
-The Communications Manager will plan, coordinate and implement
communication strategies and products for the central allcoveteam
as well as the 11+ allcove centers licensing the allcove brand. The
Communication Manager will also be responsible for developing
innovative and exciting methods for increasing the visibility of
allcove to relevant and diverse audiences. The Manager will
supervise a Marketing Coordinator and work collaboratively across
the entire CYMHW team. We are looking for an organized, strategic
storyteller who can balance regular communications with new efforts
to engage a wide audience. Responsibilities include: - Create and
regularly update the allcove brand guidelines and guidance
documents and art files. - Drive and evolve allcove's brand
marketing and content strategy across channels, including social
media, events, blogs, partnerships/sponsorships and ads. - Drive
and evolve the CYMHW's communication and content strategy across
channels, including social media, events, blogs,
partnerships/sponsorships and ads. - Support allcove centers with
facilities development and brand adherence. - Create and lead
outreach campaigns to targeted audiences - Creating content for
websites and social media channels - Manage the allcove.org website
and oversight of individual center pages - Producing online and
print publications, including heavy involvement with the allcove
toolkit - Coordinating the communication plans, production and
posting of video/photos from conferences and events - Identifying
and writing stories, Q&As, blogs and wrap-up pieces - Serve as
point person for email inquiries to allcove and Stanford CYMHW
inboxes. - Measure campaign effectiveness - Ongoing scan/reporting
of relevant brand perceptions and related brand trends - Represent
the brand(s) by attending conferences and other events
Why Stanford is for You
Imagine a world without search engines or social platforms.
Consider lives saved through first-ever organ transplants and
research to cure illnesses. Stanford University has revolutionized
the way we live and enrich the world. Supporting this mission is
our diverse and dedicated 17,000 staff. We seek talent driven to
impact the future of our legacy. Our culture and unique perks
empower you with:
We believe in having a global impactClimate and
SustainabilityStanford's deep commitment to sustainability
practices has earned us a Platinum rating and inspired a new school
aimed at tackling climate change.Medical InnovationsStanford's
Innovative Medicines Accelerator is currently focused entirely on
helping faculty generate and test new medicines that can slow the
spread of COVID-19.TechnologyFrom Google and PayPal to Netflix and
Snapchat, Stanford has housed some of the most celebrated
innovations in Silicon Valley.Through rigorous research, model
training programs and partnerships with educators worldwide,
Stanford is pursuing equitable, accessible and effective learning
for all. Working Here
We believe you matter as much as the workI love that Stanford is
supportive of learning, and as an education institution, that
pursuit of knowledge extends to staff members through professional
development, wellness, financial planning and staff affinity
groups.School of EngineeringI get to apply my real-world
experiences in a setting that welcomes diversity in thinking and
offers support in applying new methods. In my short time at
Stanford, I've been able to streamline processes that provide
better and faster information to our students.Office of the Vice
Provost for Student AffairsBesides its contributions to science,
health, and medicine, Stanford is also the home of pioneers across
disciplines. Joining Stanford has been a great way to contribute to
our society by supporting emerging leaders.School of MedicineI like
working in a place where ideas matter. Working at Stanford means
being part of a vibrant, international culture in addition to
getting to do meaningful work.Laura LindOffice of the President and
Provost Getting Started
We believe that you can love your jobJoin Stanford in shaping a
better tomorrow for your community, humanity and the planet we call
home.
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Keywords: Stanford University, Palo Alto , Brand and Communications Manager, Accounting, Auditing , Palo Alto, California
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