PaloAltoRecruiter Since 2001
the smart solution for Palo Alto jobs

Director of Marketing

Company: Science Exchange, Inc.
Location: Palo Alto
Posted on: February 18, 2021

Job Description:

---Job functions: B2B Marketing, Marketing, Demand Generation, Product Marketing, Growth ---Location: Remote, flexible (NYC, Boston, San Francisco preferred) Summary:-- We are looking for a talented Director of Marketing to build and lead Science Exchange's marketing function. This is a newly created position within Science Exchange's Revenue Organization where you will get the opportunity to build a world-class marketing function from scratch, define a strategy for 2021 and beyond, and drive best-in-class demand generation and product marketing programs. We are looking for someone who is a strategist, a builder and executer, and who is hungry to drive pipeline and ARR growth through marketing. You will drive GTM strategy, develop content, own demand gen and build marketing operations from the ground up. This is a highly cross-functional role that reports to the VP of Business Development and Sales and that requires close partnership with sales, account management, CS, product and the executive team. This role requires a creative and highly organized marketer who is keen to individually contribute as well as manage people, and a solid storyteller who will bring their great ideas and help turn our marketing function into a growth machine. About Science Exchange:-- Science Exchange is an award-winning SaaS enabled B2B marketplace that is changing the way R&D outsourcing is conducted. Currently implemented at the majority of the top 50 global biopharma organizations, Science Exchange has paved a market leading position, saving thousands of hours for scientists and operations, and millions in cost savings for our customers across the world. Science Exchange was seeded out of Y Combinator in 2011 and has raised nearly $70M from top venture funds including USV, Maverick Capital, and Norwest Venture Partners. Headquartered in Palo Alto, California, Science Exchange is a global company with--employees all over the U.S., Europe and Asia/Pacific. Our talented and passionate team includes developers, designers, marketers, and scientists that are charged with bringing intellectual rigor and creativity to every decision we make.-- Responsibilities:

  • Build a lean marketing function as a starting point and eventually scale the function into a mature B2B marketing team with demand gen, product marketing and creative pillars
  • Partner closely with product teams in order to understand and clearly articulate value of new product releases
  • Partner with sales, accounts, CS and executive teams to design messaging and thought leadership content to be used across multiple channels
  • Own the development and segmentation of persona types, and map value proposition and messaging to customer profiles for GTM initiatives
  • Make sure the value of Science Exchange is clearly understood among a variety of different persona types within R&D, Procurement, IT, and Finance leadership
  • Work directly with customers on gathering testimonials, customer highlights, and case studies
  • Manage all aspects of Science Exchange's PR, communications, and blog
  • Lead and manage all aspects of demand generation as an individual contributor and as a thought leader including campaign strategy, content creation, copy writing, asset management, automation, and ROI reporting
  • Manage marketing programs for both sides of Science Exchange's B2B marketplace, across both demand and supply side audiences
  • Drive MQLs and pipeline in support of revenue goals for new Enterprise customers and Service Providers and report on ROI and conversion rates at all stages of the funnel
  • Deploy, manage and track program budgets year over year
  • Source and manage vendors and contractors in support of various marketing needs About you:
    • 8-10+ years of experience building and managing all aspects of demand generation in a B2B SaaS company
    • BA or BS degree; MBA is a plus
    • Previous experience working within Life Sciences, Healthcare, or Healthcare IT
    • Expert-level knowledge of B2B marketing, B2B SaaS sales processes, and Enterprise SaaS Marketing best practices
    • Highly experienced in all aspects of marketing program management and delivery across multiple channels
    • Hands-on experience with SFDC and other tools in the martech stack
    • Experience storytelling with simplicity and within Healthcare verticals
    • Data-driven and analytical; you understand how to draw insights from data that inform future actions
    • Budget-conscious, resourceful
    • Go getter, resilient, and thrive in a fast-paced organization with a performance-driven culture
    • Tenacious problem solver; uses innate curiosity and strong intellect to overcome any challenge
    • Strategic and creative thinker; ladders up activities and programs to higher-level business goals
    • Skilled collaborator; able to influence and motivate cross-functional team members, even those that don't report to you
    • Highly organized, leaving no detail untouched and with ability to work simultaneously on multiple priorities
    • Strong verbal and written communications skills; able to effectively communicate across all levels of the organization
    • An understanding of biopharma operations, drug discovery and development, and the R&D outsourcing market is a plus Ready to join us?-- Science Exchange is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, or national origin.--

Keywords: Science Exchange, Inc., Palo Alto , Director of Marketing, Advertising , Palo Alto, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

KSTS - Weather & Traffic Anchor / Reporter
Description: Telemundo 48 KSTS in San Jose, CA, is currently seeking a Weather Traffic Anchor/Reporter. The successful candidate will produce and create great graphics that are clear and easy to follow tell the (more...)
Company: nbcuniversal, llc
Location: San Jose
Posted on: 02/26/2021

Chief of Staff, Platforms & Ecosystem Marketing
Description: Chief of Staff, Platforms Ecosystem Marketing ul li 10 years of experience developing strategy for marketing organizations or strategy consulting firms. li 2 years of people management experience. (more...)
Company: Google
Location: Mountain View
Posted on: 02/26/2021

Social Media Coordinator
Description: Social Media Coordinator - MarketingIn the new role of Social Media Coordinator, you will provide critical tactical and strategic support for the dynamic and growing Marketing team. You will partner with (more...)
Company: serena e lily
Location: Sausalito
Posted on: 02/26/2021

Marketing Generalist
Description: Description: Full-Time Remote OpportunityWho We Are:From the 100,000 startups a year that don't have an efficient way to connect with advisors to the tens of thousands of public and private companies (more...)
Company: AdvisoryCloud
Location: Novato
Posted on: 02/26/2021

Associate Director of Accounting and Financial Reporting
Description: Alert: In response to the COVID-19 pandemic, Kaiser Permanente is moving to a virtual recruitment process including telephone and video interviews to help ensure the health and safety of our employees, (more...)
Company: CTI Education Group
Location: Oakland
Posted on: 02/26/2021

Marketing/Business Development Manager
Description: Mering, a company of The Shipyard, is a full-service, independent consumer action agency. Known for our memorable creative campaigns, we create work that moves people to engage with your brand and drive (more...)
Company: Mering
Location: Sacramento
Posted on: 02/25/2021

Full Time Parts / Service Writer
Description: Full Time Parts/Service Writer Experience preferred but not necessary. Must be able to interpret Customer's descriptions of their service needs. Duties include but are
Location: West Sacramento
Posted on: 02/26/2021

Lifecycle Marketing Specialist - Growth Marketing - Bay Area!
Description: br WHO WE ARE: br Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create (more...)
Company: Freedom Financial
Location: San Mateo
Posted on: 02/26/2021

Sr Marketing Copywriter - Growth Marketing - Bay Area!
Description: WHO WE ARE:Freedom Financial Network is a family of companies that takes a people-first approach to financial services, using technology to empower consumers to overcome debt and create a brighter financial (more...)
Company: Freedom Financial
Location: San Mateo
Posted on: 02/26/2021

Production Artist I
Description: Hi,ClifyX group is an award winning IT Consultancy formed in 1998. Our Mission is to provide our clients with Optimal Technology solutions that are effective and within budgets.We specialize in helping (more...)
Company: ClifyX
Location: Redwood City
Posted on: 02/26/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Palo Alto RSS job feeds