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Customer Marketing Specialist

Company: Birdeye
Location: Palo Alto
Posted on: January 13, 2022

Job Description:

Why Birdeye?

15 years ago brands controlled customer experiences. But in 2021, its customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale.

Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools.

Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2.

To learn more, please visit:

What Youll Do:

Reporting to the Customer Marketing Manager, youll be responsible for executing, measuring and optimizing programs that drive revenue growth in existing customer accounts. Were looking for an experienced professional to help build a robust pipeline of expansion opportunities for the sales and customer success teams.

Youll build stronger relationships with customers through engaging customer campaigns. Youll need to collaborate cross-functionally to develop and execute on a marketing strategy aligned with Birdeyes strategic priorities, pipeline goals and other marketing KPIs.

Reports To: Customer Marketing Manager


  • Work closely with product marketing partners to identify and deliver impactful customer advocates and stories
  • Manage reference programs for sales. Customer references for sales (by different industry and segment). Work with sales to ensure they have the references, quotes, data they need from our current customers to sell more customers. Continually help recruit new customer advocates
  • Engage in consistent conversations with sales, support, and our customers always looking for impactful customer stories and advocates
  • Support the company's Customer Advisory board and other customer events
  • Responsible for monthly customer newsletters, coordinating with product marketing and demand gen leaders for promotions and features
  • Manage calendar of and requests for cross-sell promotions, considering timing and frequency to the customer base, working with the customer support team on customer emails
  • Work closely with Product Marketing Manager to support new release efforts and communications to customers
  • Work closely with customer support on our incoming customer messages using Birdeye Inbox- route or escalate as appropriate
  • Help scale a world class customer marketing program

    • Bachelor's degree (highly preferred) or equivalent experience
    • 2+ years experience working with business owners or in a customer-facing or marketing role
    • 2+ years previous experience executing a customer marketing strategy or related duties
    • 1-2 years of experience writing case studies, blog articles, and other customer-facing collateral
    • Strong writing skills, communication and interpersonal skills
    • 'Can-do' approach to a wide and rapidly changing workload
    • Flexibility and willingness to work on a broad variety of tasks
    • The ability to analyze data and surface actionable insights

      Why Youll Join Us:

      At Birdeye, we know that our success is tied to our customers success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results.

      We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit.

      Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO.

      Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times.

      • Employer-paid benefits with multiple health plan options (HSA, PPO)
      • Unlimited PTO
      • 401(k) with company match
      • Flexible work from home options available
      • Maternity & Paternity Leave
      • Employee Resource Groups - network with like-minded 'Birds'
      • Abundant opportunities that come with a dynamic and fast-growing organization!by Jobble

Keywords: Birdeye, Palo Alto , Customer Marketing Specialist, Advertising , Palo Alto, California

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