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Associate Director, Idiopathic Hypersomnia, Sleep Marketing

Company: Jazz Pharmaceuticals
Location: Palo Alto
Posted on: June 21, 2022

Job Description:

Jazz Pharmaceuticals plc (NASDAQ: JAZZ) is a global biopharmaceutical company whose purpose is to innovate to transform the lives of patients and their families. We are dedicated to developing life-changing medicines for people with serious diseases - often with limited or no therapeutic options. We have a diverse portfolio of marketed medicines and novel product candidates, from early- to late-stage development, in neuroscience and oncology. We actively explore new options for patients including novel compounds, small molecules and biologics, and through cannabinoid science and innovative delivery technologies. Jazz is headquartered in Dublin, Ireland and has employees around the globe, serving patients in nearly 75 countries. For more information, please visit www.jazzpharmaceuticals.com and follow @JazzPharma on Twitter.Associate Director, Idiopathic Hypersomnia, Sleep MarketingAs a key member of the sleep marketing team, this person will lead key components of the HCP marketing effort for the newest indication of launch brand. This role will include leveraging data to make informed promotional decisions relating to both disease education and branded campaigns and focus on leading congresses, media and CRM efforts, initially. Will be responsible for leading both non-personal and personal HCP efforts. Serving as a team player, showing up as a leader and demonstrating the Jazz corporate values daily will be critical success factors to the role.Core Functions & Expectations: Seeking a team-player who can flex both strategic and tactical expertise across non-personal and personal HCP efforts to deliver on launch objectives. Opportunity for growth and advancement possible for the right candidate. This person will report to the indication brand lead.

  • Marketing Plan Development and Execution: Work with the marketing team and other functions to execute and refine HCP strategic plan with the goal of driving adoption of the product among target audiences; participate in the development and execution of the annual brand plan
  • Message & Campaign Development: Work closely with HCP marketing team to ensure messaging/campaign/creative is effectively delivering on brand objectives. Evaluate research and pull through insights to improve, as needed.
  • Congress Lead: Lead all medical congress efforts across branded and unbranded efforts; identify opportunities to engage customers more effectively and efficiently and collaborate across functions to deliver a cohesive experience
  • CRM: Lead HCP CRM efforts, including execution across non-personal communications; evaluate and evolve existing strategy, content, execution approach
  • Media: Lead HCP media campaign, serving as the point of contact with agency partner. Evaluate and refine existing plan across unbranded and branded campaigns; develop measurement plans, regularly evaluate performance and make optimization decisions. Work with cross-functional teams as appropriate on channels that may overlap to ensure efficiencies
  • Strategic Thinking: Think strategically across the indication to identify opportunities to align and further complement efforts to maximize investments; identify opportunities to strengthen and evolve messaging, as well as innovate across the brand and portfolio
  • Insights and Analytics: Initiate and analyze qualitative and quantitative HCP market data to continually gain a deeper understanding of the customer, brand, disease area, and market. Propose informed strategies and tactics to address key unmet needs. Work with advanced analytics to set up measurement plans to assess program performance and optimize spend across marketing mix
  • Operations: Lead PMRC reviews relating to applicable work; responsible for applicable HCP marketing budget management, including managing work orders, accrual process, applicable forecast lines; work with cross-functional teams including commercial services and finance department, as needed. Manage relationships with strategic partners and vendors to ensure that projects are completed in a timely and efficient manner while remaining on budget; condition partners for executional excellence and hold them accountable for success metrics
  • Collaboration: Work closely with IH marketing team to ensure alignment across audiences; develop strong relationships with brand counterparts to ensure awareness and alignment across portfolio; participate in cross-functional sub-teams to ensure alignment and appropriate execution on HCP plan. Partner closely with narcolepsy HCP lead to ensure alignment and integration across all applicable activities.
  • Brand and Company Stewardship: Represent the brand vision and marketing team objectives at all times; adhere to regulatory, medical and compliance marketing parametersQualifications:
    • Bachelor's degree in life sciences or a related discipline; MBA is desirable
    • 7+ years previous US pharmaceutical HCP marketing experience
    • Demonstrated record of effectively working in cross-functional team
    • Strong teamwork skills
    • Demonstrated strong communication skills
    • Demonstrated problem-solving and decision-making capabilities
    • Demonstrated strong analytical, planning, project management and organizational skills
    • Pharmaceutical career progression demonstrating growth in responsibility and scope, particularly in commercial positions
    • Pharmaceutical sales experience is preferred
    • The position will be primarily home based, with the expectation that the person is willing to travel to meetings as necessary
    • Required:
      • Specialty pharmaceutical marketing experience
      • HCP personal and non-personal marketing experienceDescription of Work Environment:
        • Frequent interactions with external contacts in their office environment with little exposure to excessive noise, dust, fumes, vibrations and temperature changes.
        • Frequent computer laptop or tablet use, not usually at a workstation.
        • Responsibilities may require a work schedule that may include working outside of "normal" work hours, in order to meet business demands.
        • Frequent public contact requiring appropriate business apparel.Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender-identity, national origin, disability status, protected veteran status, or any characteristic protected by law.Jazz Pharmaceuticals is an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any characteristic protected by law.

Keywords: Jazz Pharmaceuticals, Palo Alto , Associate Director, Idiopathic Hypersomnia, Sleep Marketing, Advertising , Palo Alto, California

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