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Senior Director / VP Marketing

Company: Eiger BioPharmaceuticals
Location: Palo Alto
Posted on: September 17, 2022

Job Description:

Job DescriptionReporting to the Chief Commercial Officer, the Senior Director / Vice President, Marketing will be responsible for developing U.S. market plans, gaining senior management and board support, and executing marketing strategy, including buildout and management of the Eiger marketing function, for all Eiger pipeline programs. This individual will be charged with working cross-functionally, with a specific focus on understanding each therapeutic area in which Eiger is developing products (including competition), conducting opportunity assessments, developing product positioning, preparing proposed messaging for field personnel, including therapeutic area related campaign development (collateral, digital, social media, etc.) in a targeted and efficient manner to ensure successful launches and commercialization of multiple products.
Responsibilities include, but not limited to:

  • Be well read and intellectually curious; understand the science and evolving clinical data that will support and differentiate Eiger products in each therapeutic category
  • Lead launch development and planning processes across all products
  • Create branded campaigns and materials for markets in a targeted and cost-efficient manner
  • Optimize the development of clear and succinct messaging for medical specialties that care for patients and prescribe our products
  • Manage cost-efficient use of agencies and vendors to advance our products and programs
  • Collaborate with all necessary groups including Medical, Legal, Regulatory, and other functions to ensure review and sign off for all external, HCP facing materials
  • Partner with Sales, Market Access, Business Operations, Clinical and Medical Affairs teams to ensure alignment of strategies for products
  • Assess and validate positioning, value proposition, messaging, campaign, etc. and opportunities for product and brand differentiation, as well as optimizing analytical support for products
  • Work effectively with and across the field-based sales organization
  • Monitor and assess competitive landscape, updating internal teams and staff as appropriate
  • Provide leadership; attract, develop, and retain individuals to ensure high level of performance
  • Collaborate with and support global partners (internal and external) as appropriate in development of global strategies and tactics
  • Develop, recommend, and manage marketing budgets
  • Support an environment of collaboration and alignment with key internal stakeholders
  • Work within the established internal, as well as corporate and industry compliance guidelines
  • Provide periodic updates to Executive Team and / or Board as needed
    Preferred Experience
    • Over 10 years in the biopharmaceutical industry and / or biotechnology industry
    • Pharmaceutical brand marketing; product launch experience a plus
    • Experience in hepatology, metabolic disease strongly desired
    • Experience in rare diseases strongly desired
    • Experience in nimble organizations and company first product launches
    • Understanding of primary and secondary market research
    • Demonstrated success working in a cross-functional and cross-geographical team environment, with ability to lead initiatives and coordinate cross-functional projects in a matrix environment
    • Demonstrated experience working cross functionally and collaboratively across the organization including Sales, Market Access, Medical Affairs, Regulatory, Clinical, Legal, Compliance
    • Demonstrated effectiveness working on multiple projects simultaneously
    • Effective communication and presentation skills
    • Bachelor's Degree in basic science or business discipline preferred; advanced degree (MS, RPH, Pharm D, MBA, PhD) a plus
      We offer flexible working models, competitive benefits, and an environment where you will have the opportunity for personal and professional growth.
      Eiger BioPharmaceuticals is an equal opportunity employer & prohibits unlawful discrimination based on race, color, religion, gender, sexual orientation, gender identity/expression, national origin/ancestry, age, disability, marital and veteran status. Reasonable accommodation will be provided for qualified individuals with disabilities and for qualified disabled veterans in job application procedures, as required by applicable law.
      The above description is intended to describe the general nature of the job and may include other duties as assumed or assigned; it is not intended to be all inclusive or limit the duties of the position. Following extensive monitoring, research, consideration of business implications and advice from internal and external experts, Eiger has made the decision to require all U.S. employees and contractors to receive the COVID-19 vaccines as a condition of employment. If you are unable to receive a COVID-19 vaccine due to a disability, serious medical condition, or because it would violate your sincerely held religious belief, you will have an opportunity to request a reasonable accommodation.
      About Eiger BioPharmaceuticals, Inc.Eiger is a commercial-stage biopharmaceutical company focused on the development of innovative therapies for hepatitis delta virus (HDV) and other serious rare diseases. The Eiger HDV platform includes two first-in-class therapies in Phase 3 that target critical host processes involved in viral replication. Eiger is also developing peginterferon lambda as a therapeutic for COVID-19. All five Eiger rare disease programs have been granted FDA breakthrough therapy designation. Eiger is also developing peginterferon lambda as a therapeutic for COVID-19.For additional information about Eiger and its clinical programs, please visit
      Please submit your resume

Keywords: Eiger BioPharmaceuticals, Palo Alto , Senior Director / VP Marketing, Advertising , Palo Alto, California

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