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Sr. Product Marketing Manager, Fintech

Company: Careerbuilder-US
Location: Palo Alto
Posted on: November 25, 2022

Job Description:

We're looking for a creative and innovative Product Marketer to help take our Go-To-Market efforts to the next level at TripActions. This role will focus on TripActions Liquid, our revolutionary corporate card and expense management product that provides real-time visibility and control of spend for finance teams while eliminating the hassles of fronting personal dollars and expense reports for employees. In this role, your job is to be an expert on our users, our product, and our value proposition. As the connective tissue between our product, marketing, and sales teams, you will help define our product positioning, messaging, and target audiences as you help to develop our go-to-market strategy. The work you do will serve as the foundation for the success of our marketing and field organizations.The ideal candidate is someone who thrives in a high-growth environment. You can think at the 30,000 ft level and roll your sleeves up to help with day-to-day business priorities. You care just as much about efficiency as you do quality in execution. You know that teamwork really does make the dream work - you're flexible, open-minded, and transparent.What You'll Do:Drive key product marketing initiatives, including the development of messaging, enablement assets, competitive analysis, and large cross-functional product launchesBuild out our library of enablement assets, arming field teams with the tools to speed up sales cycles, drive bigger deals, and reliable retention ratesRefine our value story and create supporting assets that empower our field teams to tell our story with conviction while proactively focusing on our unique differentiators Ensure that our messaging and positioning is accurately represented across go-to-market activities, events, websites, pitch decks, and all enablement materialsBe a product expert and evangelist both internally and externally, developing a deep understanding of market needs, industry trends, and customer feedback to influence product roadmap decisions Collaborate with your partners on the marketing team to develop campaigns that carry product messages to market (e.g., webinars, digital, live events, videos) to generate pipeline and customer adoptionWork closely with Partner Marketing to develop a compelling GTM strategy that builds brand awareness, expands presence across target markets and accelerates revenue generationWhat We're Looking For:5+ years in product marketing, with flexibility for experience in travel & expense industry, travel tech, fintech, product copywriting, competitive and market research or enablement functionsStrong communication, deck creation, and writing skillsExceptional team player with effective problem-solving skillsCreative thinker that independently generates and executes innovative ideasEstablished ability to successfully drive projects with minimal guidanceOrganizational skills to manage competing projects with tight deadlines effectivelyProven track record in crafting compelling positioning and thought leadership contentA plus if you have a background in Fintech/Payments, Spend/Expense Management, and/or B2B SaaSSDL2017

Keywords: Careerbuilder-US, Palo Alto , Sr. Product Marketing Manager, Fintech, Advertising , Palo Alto, California

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