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Director of Product Marketing, Go-To-Market

Company: Venafi
Location: Palo Alto
Posted on: April 3, 2024

Job Description:

There are 2 actors on a network, people and machines. Just as usernames and passwords are used by people to access machines, machine identities are used by machines to identify and access each other. Venafi is the inventor of the technology that manages and protects machine identities, the most important security initiative in our Global 5000 customers. We are Warriors!Are you passionate about making a positive impact and protecting the world from cybercriminals? If so, you may be a natural Venafi Warrior!
How you'll be protecting the world:
As Senior Director of Product Marketing at Venafi, you'll be part of an extremely motivated, dedicated, and experienced team that protects many of the largest organizations in the world.
We are seeking a high-energy, results-driven Director of Product Marketing to play an integral role in accelerating our already impressive company growth. Reporting to the Chief Marketing Officer, this person will own all aspects of product, solution, and platform marketing. As we seek to launch new initiatives and continually grow our team, we need a leader who is both willing to develop a winning strategy and work closely with the VPs, and C-level executives to position the company and its products, driving awareness, increasing demand, and creating market leadership. The successful candidate will be a highly effective communicator and collaborator with a demonstrated history of working successfully across all levels of an organization.As a senior leader in the marketing organization, this person will need to be a force of positive change for both our team and Venafi organization as we transform for our next phase of growth.
In this role you will:

  • Build and scale an already world-class product marketing team with members who are experts in the customers, the products, and the communications to the market.
  • Partner with the Product Management and Engineering teams to drive strategy around product positioning for existing products and new launches.
  • Define and execute pricing and packaging strategies for products, solutions, and platform.
  • Bring new products to market, both internally through sales enablement and externally through press, analyst, and influencer outreach and thought leadership programs.
  • Define personas and buyer journeys utilizing data, research, and insights.
  • Partner with the demand gen teams to design integrated customer and prospect journeys that generate awareness and demand. Be proactive in recognizing where pipeline gaps exist and partner with Sales and Marketing to deliver focused campaigns and sales plays.
  • Partner with sales to develop sales plays and GTM programs that help drive the pipeline, find new buyers, and cross-sell into existing accounts.
  • Drive ongoing analysis of the market, customers, and products, including win-loss, message testing, and product usage and adoption analysis.
  • Coach and mentor product marketers.

    The ideal Venafi Warrior will be armed with:

    • A proven track record of building and leading product, solutions, and platform marketing teams in a hypergrowth environment.
    • Demonstrated experience bringing new categories to market: driving company positioning, branding, launch messaging, etc.
    • A history of success communicating new B2B solutions to Tech practitioners, Tech CXOs and Developers. B2B experience is necessary. Experience in Security, Identity or Systems management is desirable.
    • Excellence in Business Acumen. Proven experience synthesizing and translating market needs into marketing and product directions.
    • The proven ability to manifest the product vision/direction via compelling positioning and messaging.
    • Strong organizational and analytical skills along with excellent communication skills.
    • A track record of being a people-focused leader with proven ability to build creative and collaborative teams, develop people, and link performance to overall business objectives.
    • A demonstrated passion for pushing the innovation envelope in marketing.

      What sets you apart?

      • SaaS experience
      • Security, Identity or Systems management experience
      • Product-led growth
      • Open-source, Developer-led
      • Top business school

        Non-starter Requirements

        • Good Human
        • Great listening skills
        • Confidence without arrogance
        • Pushing beyond yourself
        • High career growth trajectory

          While you are busy protecting the world, we've got you covered!
          In addition to fostering a virtual first collaborative environment, Venafi offers a benefits package that is in the top 10%. We provide 90% employer-paid premiums for both team members and their families for medical insurance and 100% employer-paid premiums for both team members and their families for dental and vision insurance. We have an uncapped Open PTO (Paid Time Off) policy so team members have maximum flexibility to take time off. Additionally, we offer eleven company holidays and encourage taking time to volunteer in your community. We also offer 401(k) and company matching, company HSA contribution, 2x salary employer-paid life insurance, and parental leave. We even offer pet insurance!
          More About Venafi:
          Venafi is the undisputed leader in Machine Identity Management. Why? Because we created the category and are light years ahead of anyone that would consider competing! Gartner has recognized Venafi as number one in our space and as it turns out, one is NOT the loneliest number!
          Venafi is the inventor of the technology that secures and protects machine identities. The Venafi platform provides visibility, intelligence, and automation for SSL/TLS, IoT, mobile, cloud native, Kubernetes, and SSH machine identity types. Many of the largest organizations in the world use Venafi. Billions of dollars have been spent protecting usernames and passwords and almost nothing managing machine identities-organizations are just now realizing that managing and protecting machine identities is as important as managing usernames and passwords. The bad guys know this and are using stolen or forged machine identities in their cyberattacks. In fact, Gartner says 50% of network attacks will use machine identities.
          Come help us protect the world!
          The anticipated pay range for this position is $162,000 to $190,000. This is a general estimate for informational purposes only. The actual salary offered will be determined based on the candidate's relevant qualifications, experience, and skills.
          *Upon review of the candidates and based on the objective factors listed above, this position may be filled at a higher or lower tier.

Keywords: Venafi, Palo Alto , Director of Product Marketing, Go-To-Market, Advertising , Palo Alto, California

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