Head of Product Marketing
Company: Step Mobile
Location: Palo Alto
Posted on: September 22, 2024
Job Description:
Role
Step is looking for an entrepreneurial marketing leader to develop
and lead our product marketing and lifecycle marketing function.
This person will be instrumental in our overall growth and product
strategy. We are looking for someone who thrives in a fast-paced
environment, is an analytical problem solver, and is excited at the
opportunity to engage with Gen Z. -
Responsibilities
- Lead go-to-market strategy, planning, and launches for the
entire portfolio: core banking, credit, rewards, lending, and
investing - -
- Develop and lead a full-funnel lifecycle marketing perspective
from top-of-funnel awareness through ongoing engagement and
retention
- Partner with the broader marketing team to execute campaigns
that drive new signups, expansion, and/or product adoption
- Advocate for our customers through research and discovery work;
translate their needs to inform and influence our product
roadmaps
- Effectively partner with product, design, customer support,
engineering, and other company functions while focusing on
down-funnel conversion and retention
- Oversee and lead the team's development of annual and quarterly
plans to drive growth across the customer lifecycle to generate
high impact and meaningful learnings
- Build and coach a small team of lifecycle marketers; lead with
a passion for learning and development
About You
- 7+ years experience in marketing; 5+ of those years in product
marketing, with a preference for some experience in a startup
environment -
- Product marketing experience working across the funnel in B2C
tech and/or a consumer app
- Strong preference for a player-coach role, unafraid to roll-up
your sleeves and get hands-on with campaign development -
- Experience managing a nascent product marketing/lifecycle
marketing team with direct responsibility for owned communication
channels -
- Excellent written communication skills, with an ability to
craft a clear and compelling narrative for unique
audiences
- Analytical and experimental mindset, can use and leverage data
and insights to brainstorm ideas, make decisions and drive
growth
Core technologies we use:
- Braze
- Mixpanel
- Looker
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Keywords: Step Mobile, Palo Alto , Head of Product Marketing, Advertising , Palo Alto, California
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