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Senior Manager of Customer Marketing

Company: TIBCO Software
Location: Palo Alto
Posted on: January 8, 2022

Job Description:

At TIBCO, our customers are our first priority. If you have a passion for the power of a well-executed customer marketing strategy, then we need you. We are looking for an energetic and experienced marketer that is passionate about delivering high-impact programs for our customers. Our customers are located across the globe, operate across many industries and have a common drive to innovate across their organization. TIBCO is committed to delivering excellence for our customers and this position is critical in overseeing and advocating for the customer journey across initiatives within the company. This is a remote based position. - What You'll Do The Senior Manager of Customer Marketing will develop strategies and lead a set of activities that drive product adoption, retention and engagement within the TIBCO customer base. He or she will work closely with sales and customer success teams on planning and prioritization.

  • Participate in reinventing our customer marketing strategy and support the day-to-day operations and programs
  • Work with marketing, customer success, sales, services and support to identify retention and engagement opportunities within the customer base
  • Develop and lead a set of activities to drive retention, loyalty, advocacy, growth and community participation with current customer base
  • Build the cross-functional processes and programs to support customer marketing initiatives
  • Manage customer contact process and frequency to prevent disjointed or too-frequent requests for participation and communication
  • Oversee database of existing customer accounts and the key roles within them
  • Provide data and insights on existing strategic customer accounts
  • Measure the impact of customer marketing activities on customer growth, retention and financial outcomes, and communicate these impacts within the organization
  • Partner with product marketing and sales enablement to create sales tools for the customer audience
  • Educate sales on the role of customer marketing within existing customer base Who You Are
    • 5+ years experience in a customer marketing role in an Enterprise software environment
    • Understanding of best practices in customer marketing
    • Willingness to learn and work in a growing customer marketing team
    • Outstanding interpersonal and communications skills to maintain strong relationships with customers and colleagues
    • Energy and passion for teamwork and collaboration in a dynamic, fast-paced environment
    • Detail oriented and strong ability to prioritize and multitask
    • Strong written and verbal communication skills that allow you to communicate at all levels of an organization
    • Familiarity with, Marketo, and Seismic, a plus About TIBCO Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation. Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters. We are always adapting and providing exciting opportunities for our employees to grow, learn and excel. We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TIBCO - we are just scratching the surface.

Keywords: TIBCO Software, Palo Alto , Senior Manager of Customer Marketing, Executive , Palo Alto, California

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