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Senior Digital Product Manager

Company: East West Bank
Location: Palo Alto
Posted on: January 10, 2022

Job Description:


Since 1973, East West Bank has served as a pathway to success. With over 120 locations across the U.S. and Greater China, we are the premier financial bridge between the East and West. Our teams of experienced, multi-cultural professionals help guide businesses and community members on both sides of the Pacific looking to explore new markets and create new opportunities, and our sustained growth and expertise in industries like real estate, entertainment and media, private equity and venture capital, and high-tech help build sustainable businesses and expand our associates' potential for career advancement.

Headquartered in California, East West Bank (Nasdaq: EWBC) is a top performing commercial bank with an exclusive focus on the U.S. and Greater China markets. Since 2010, we have been recognized by Forbes magazine as one of "America's Best Banks." With a strong foundation, and enterprising spirit and a commitment to absolute integrity, East West Bank gives people the confidence to reach further.


The Digital Bank team is based in downtown Palo Alto, CA, a short walk from some of the best lunchtime and ice cream spots in the South Bay. Velo ( ) by East West Bank TM is a global digital banking service owned by East West Bank. It is a fast, easy, and safe way for consumers to access premium financial products and services offered by East West Bank, as well as a source of useful tips and insights to connect customers to emerging opportunities.

As the head of our digital banking onboarding platform, you and will be responsible end to end for the platform including strategy, product planning, execution, including ideating the next disruptive product innovation to grinding it out to get your killer feature shipped. You will utilize your full range of product superpowers, getting into the weeds with our in-house design and engineering teams to both launch and drive growth across a range of digital banking and personal finance products.

You will join our small team of product managers in our Palo Alto office who together are reimagining the future of banking.


  • Develop innovative and industry leading products that uniquely serve cross-border EWB customers and differentiate our products from competitors (national and regional banks, emerging direct / challenger banks and FinTechs)
  • Lead and drive the cross-border onboarding platform across, mobile, online and call center, including product strategy, roadmap, UX, feature definition and integration with 3rd parties experience. This includes new product launches, product extensions and ongoing product management.
  • Responsible for onboarding funnel optimization and sales metrics for the digital bank
  • Drive the tactics and delivery timelines for the work
  • Prioritize and sequence product initiatives against a mandate
  • Work with technology and analytics to analyze data and conduct experiments (i.e. A/B tests) in order to optimize the product and business metrics, including application completion and customer experience
  • Influence cross-functional peers in order to build a strong partnership in delivering excellent products and services
  • Influence key stakeholders throughout EWB in order to align resources and prioritization
    • Deep product management expertise (5+ years) in consumer facing products
    • Industry expertise (consumer banking / consumer finance - deposits, online banking, mortgage, etc.; 3+ years) preferred but open to non-financial services if strong track record on requirements #3-5 below
    • In current and past roles, owns and drives product strategy, roadmap, UX/UI, feature definition and integration with 3rd parties/partners. Scope includes new product launch, product extensions and ongoing product management to deliver commercial goals
    • Demonstrated success defining and launching excellent consumer facing products that were commercially successful; ability to develop differentiated products that uniquely serve target customers
    • Proven track record of leading and inspiring multi-functional team to deliver products and services - stakeholders across marketing/customer acquisition, UX/UI, IT/delivery, risk/compliance, servicing, operations and multiple 3rd party vendors
    • Passion for building disruptive digital products

Keywords: East West Bank, Palo Alto , Senior Digital Product Manager, Executive , Palo Alto, California

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