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Website Director

Company: OSI Engineering
Location: Palo Alto
Posted on: January 13, 2022

Job Description:

Website Director for Ecommerce Company in the Bay Area You will own the development of an Ecommerce website from a product perspective and work to optimize sales through this channel.This is a hands-on position and includes managing day-to-day eCommerceResponsible for web marketing programs, website development roadmap, conversion rate and performance improvement initiatives, site aesthetics and functionality optimization.Including developing online experiences, promotions, and content. Partner with creative and product (UI/UX) teams to drive appropriate IA and redesign projects, including integration of new products while improving conversion of existing products as well.Manage digital projects as it relates to web assets including planning, design, development, and content.Drive the integration of third-party vendors (in collaboration with channel owners) and the ongoing smooth operation and reporting from those initiativesDrive ongoing search strategy, and execution, for SEO. Collaborate with marketing and product to conduct internal and external site evaluations to ensure optimal user experience. Commission pre/post analytics analysis and leverage the insights to make data-driven improvements.Partner closely with internal and external development teams to support timely implementation of the identified opportunities.Directly manage multiple vendor relationships, 1-2 internal producer(s) and a cart product manager.Content/ MessagingUnderstand and lead the evaluation and implementation of relevant platforms (eg, CMS, webtech, etc), working closely with technology partners Publish according to web editorial calendars and work closely with business owners to optimize content performance.Work with business owners to recommend and drive innovation for our digital marketing experience.Coordinate content management and web updates across the organization.Collaborate with product marketing/brand to test and roll out updated messaging and branding components.Testing and AnalyticsProactively propose new strategies and aggressively test (ie A/B testing) different tactics in order to optimize web performance and meet ROI and engagement targets;Analyze and share out web traffic and metrics and drive recommendations to achieve web goals.Champion improved web tracking of marketing programs and drive maintenance of metrics as analytics needs evolve.Monitor industry benchmarks, trends, and best practices in customer behavior and technology. ResponsibilitiesMeet online revenue, conversion, and customer acquisition objectives via development opportunities and ongoing website merchandising and promotional activities.Identify strategic website development and optimization opportunities, with the input from the cross-functional stakeholders, User experience, Voice of Customer analysis, Operations, Web Analytics.Lead development of concepts, strategies, planning, implementation and coordination of activities. Execute full lifecycle of eCommerce projects, including champion business readiness, drive business requirements. Lead and manage day-to-day promotions, site content updates, merchandisingRequired skillsetsExtensive knowledge of Analytics, GA360/4, SEO, Photoshop, Wordpress and HTML, A/B Testing, Optimizely. Highly motivated, resourceful, problem solving, self-starter with the ability to multi-task and keep numerous projects on track and on budget in a fast-moving environment. Up-to-date knowledge of digital marketing best practices, tactics, and strategies.Strong analytical skills, ability to analyze and concisely report out on data.Excellent interpersonal, written and verbal communication skills required; must be able to present results and actionable plans to colleagues, executives, authors, and prospective partners.Effective people and process manager.Desired skillsetsPreferred 10+ years of experience managing websites/ecommerce, or equivalent.Experience with Drupal desirable.Type: Full TimeLocation: Palo Alto, CASubmit resume to osijobs@OSIengineering.comMargaret Pizarro408.550.2800 x125OSIJOBS

Keywords: OSI Engineering, Palo Alto , Website Director, Executive , Palo Alto, California

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