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Director, Cloud Provider Marketing

Company: VMware
Location: Palo Alto
Posted on: January 15, 2022

Job Description:

DescriptionThe Director of Product Marketing for VCPP in the Cloud Service Business Unit (CSBU) plays a key leadership role for one of VMware's largest subscription businesses. This role is responsible for marketing a diverse portfolio of subscription and SaaS offerings to VMware's strategic ecosystem of cloud providers and managed service providers (MSPs).The product marketing activities play a critical role in successfully driving our product adoption by strategic cloud partners by understanding the current market environment and developing go-to-market strategies to drive awareness and adoption of our portfolio. In addition, the leader must engage with cross-functional teams to ensure alignment with VMware's core cloud narrative, engagement with our key cloud sales teams, and drive activities into the VMware corporate marketing machine.A successful PMM leader must drive cross-functional teams to successfully deliver high-impact results. This leadership requires setting the overall vision for product go-to-market strategy, creating key messages to drive product interest, and influencing many teams towards common goals.ResponsibilitiesKey responsibilities include the following:

  • Team Management: Lead a high-impact team of product marketing managers focused on growing one of VMware's largest subscription business.
  • Product Launches: Drive efficient product launches across a large portfolio of subscription products and SaaS services to ensure that Cloud Provider sales and solution architects as well as our Cloud Provider partners are up to speed on the latest product capabilities and roadmap.
  • Overall Strategy: Present the overall strategy and vision for our cloud provider solutions at various field and industry events and roadshows.
  • Enablement: Deliver a comprehensive sales and partner enablement strategy working closely with VMware sales leaders to ensure alignment and effective training.
    • Messaging and Positioning: Develop and promote overall narrative across key CSBU VCPP products as well as articulate the guiding strategy and vision for VMware cloud partners.
    • Field enablement: Engage with VMware field to show partners the opportunities for them to growth their business through service portfolio expansion using VMware solutions, both for cloud builders and asset-light MSPs.
    • Evangelize VCPP Impact: Communicate and evangelize the unique advantage of the VMware cloud partner (VCPP) ecosystem both internally and externally to partners, press and analysts.
    • Thought Leadership: Engage regularly with leading industry analysts to drive awareness of VMware Cloud successes with partners and of our latest innovations to help partners succeed.
    • Customer References: Help build the pipeline for internal and public partner references. Assist in conducting interviews, reviewing and developing references content. Maintain partner relationships.
    • Business Acceleration initiatives: Propose and drive business acceleration initiatives such as new cloud segments that partner can uniquely address to help drive overall subscription and service revenue.Preferred qualifications:
      • BA/BS or equivalent required. MS or MBA degree strongly preferred
      • Past product marketing experience in enterprise software, storage, virtualization or cloud products is preferred
      • Leadership or people management experience is required
      • Ability to present effectively before customers and large audience
      • Mastery of verbal and written communications and strong analytical skills
      • Demonstrated success in leading cross functional teams and effective project management and analytical/decision-making skills
      • Strong teamwork and inter-personal skills
      • Ability to multi-task, change priorities rapidly and work under pressure
        This job may require the candidate to comply with travel restrictions and/or work from a facility that requires full vaccination prior to entry. Further, depending on various factors, including legal challenges to the Executive Order on Ensuring Adequate COVID Safety Protocols for Federal Contractors, VMware may require employees to be fully vaccinated effective January 18, 2022.
        Category : Marketing
        Subcategory: Product Dev Marketing
        Experience: Business Leadership
        Full Time/ Part Time: Full Time
        Posted Date: 2021-07-28

        VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at

        Equal Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

Keywords: VMware, Palo Alto , Director, Cloud Provider Marketing, Executive , Palo Alto, California

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