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Sr Group Manager: Product Marketing, VMware Tanzu Ecosystem

Company: VMware
Location: Palo Alto
Posted on: May 16, 2022

Job Description:

Organizations of all sizes are sprinting to build modern applications that will drive top line revenue and differentiate their businesses. VMware is uniquely positioned to help our customers succeed at application -and -infrastructure transformation with the -Modern Apps and Management Group's -Tanzu portfolio of cloud native products. - -Come join the VMware Tanzu Marketplace Solutions & RTM Marketing team to lead Product Marketing for the Tanzu ecosystem of our Channels business. Channels partners are a major driver of VMware's business. We are seeking a strong, dynamic and results oriented leader to help drive marketing efforts across all our channel routes to market -(RTM) for the Tanzu portfolio. In this role, you will own marketing with and through channel partners with the goal of driving customer adoption of the Tanzu suite of products. You will manage a team of partner marketers and define our partner marketing investment efforts, build, and execute joint marketing plans with partners and define key success metrics. As a leader of the function, you will have the opportunity to define the growth of our partner marketing function as the business scales.Success in the Role: What are the performance outcomes over the first 6-12 months you will work toward completing? -Performance outcomes over the year would include clearly defined and executed product marketing strategies for our Channel / RTM partners including but not limited to messaging development, targeted campaigns, event participations, webinars, seller enablement initiatives and other marketing activities aimed at driving annual business goals. The ability to work within a globally matrixed environment and build relationships and influence stakeholders from multi-disciplinary teams (Marketing, Solutions, Sales, Technology, Product) is critical to success. 10+ years of experience in software product marketing, product management, product strategy or management consulting role is preferred. Experience leading teams both directly and through influence will help you thrive in this role.The Work: What type of work will you be doing? What assignments, requirements, or skills will you be performing on a regular basis: Responsibilities may include, but are not limited to: -

  • Manage a team of product marketeers focused on channel partners (Value Added Resellers, Distributors, Cloud Service Providers, System Integrators, OEMs etc.)
  • Deliver compelling messaging and positioning, go-to-market strategy reinforcing our core messages and driving awareness of VMware Tanzu within the channel partner community and end users
  • Drive and own Tanzu portfolio and product messaging to and with channel partners
  • Develop and maintain joint annual and quarterly marketing strategies and plans, objectives, KPI for our channel partners
  • Define scalable sales enablement programs to drive knowledge of Tanzu products within the partner base
  • Define priorities, investment model, and success metrics for our marketing efforts with channel partners
  • Execute co-marketing activities, including targeted campaigns with partners to drive acquisition of new customers and build a strong sales pipeline through partners
  • Collaborate with key stakeholders across Sales, Product Management, Partner and RTM org, Sales Operations, Corporate Marketing to drive at defined outcomes
  • Assess competition and develop battle cards and joint solution message with partner solutionsWhat is the leadership like for this role? What is the structure and culture of the team like? -Reporting to the Sr. Director of Product Marketing, you will hold a role as part of Solutions and RTM product marketing organization, which is focused on defining messaging, sales enablement, feeding campaigns and collaborating across business units to promote and amplify product value propositions. Be a part of a dynamic, fast-paced team that is highly focused on delivering impact for our customers.Category : MarketingSubcategory: Product MarketingExperience: Business LeadershipFull Time/ Part Time: Full TimePosted Date: 2022-04-19VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

Keywords: VMware, Palo Alto , Sr Group Manager: Product Marketing, VMware Tanzu Ecosystem, Executive , Palo Alto, California

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