Marketing Operations & Planning Manager

Company: Moomoo
Location: Palo Alto
Posted on: June 20, 2022

Job Description:

The PositionMoomoo makes investing easier and not alone. Moomoo's mission is to transform personal investing experience with an intuitive user interface, fully digitized brokerage and wealth management platform.To further this mission in the US market, we're looking for an experienced Marketing Operations & Planning Manager to drive marketing effectiveness, efficiency and quantify business contribution by operationalizing and optimizing marketing strategy, planning, and measurement.The ideal candidate loves to dig into data, refine processes, and is adept at uncovering and synthesizing key insights in an understandable way. Reporting to the Vice President of Marketing, you'll have the opportunity to make a direct impact across the business and marketing organization by developing, piloting and implementing scalable marketing measurements, analytics, and executive reporting regarding marketing's contribution to the business.What you do--- -Devises and maintain marketing dashboards--- -Drives the analysis and strategy of go-to-market segmentation and growth opportunities, from new customer acquisition to retention and advocacy.--- -Orchestrates the annual and quarterly marketing planning process (e.g. milestones, participants, actions, templates, calendar), ensuring marketing's goals are aligned with company's objectives.--- -Coordinates the budget strategy and manages the budget allocation and reconciliation process--- -Understands data strategy development and infrastructure deployment, including data management and governance--- -Understands Agile methodology--- -Delivers effective change management and communications for process and transformation across marketingWhat you offer--- -7-10 years of marketing experience, ideally in an operations role with 2+ years people management, including the ability to build a new team and work with diverse skill sets (from technical to strategic resources)--- -Understanding of sales and product life cycles and their respective pressures on the marketing organization to drive demand and revenue--- -Demand creation/field marketing experience is desirable--- -Strong business acumen and cross functional partnering skills--- -Data-driven marketing strategy, planning, budget and organizational alignment experience--- -Proven ability to develop and lead analytic models including: lifetime value, campaign, customer segmentation, propensity--- -Comfortable navigating in ambiguity and managing competing priorities--- -Consulting experience is a plus--- -Strong communication skills, sense of humor and an ability to adapt to audience needs and influence--- -Ability to translate quantitative data into actionable recommendations--- -Experience with marketing technology and tools including GetReponse, Branch.io, Google Analytics, CRM tools, etc.What we doMoomoo app is a one-stop investment platform that integrates investment transactions, up-to-date news, real- time market data and a vibrant trading community. Moomoo is developed for the pro investors, who formulate trading strategies with in-depth technical analyses and charting tools, real-time and level 2 market quotes. Pro investors demand a trading tool that gives them performance, reliability and agility, so they can implement their trading strategies from anywhere, at any time.About Moomoo Inc.Headquartered in Palo Alto, California, Moomoo Inc. is an indirect, wholly-owned subsidiary of Futu Holdings Ltd, with its mission to transform personal investing experience with intuitive user interface, fully digitized brokerage and wealth management platform.About FutuAs a leading Fintech provider, the Futu Companies are a family of fast-growing global companies that provide its clients direct access to securities markets in the U.S., Hong Kong, Singapore and China. Moomoo Inc. and Futu Inc. are wholly-owned subsidiaries of Futu Holdings Ltd (Nasdaq: FUTU).What we offer--- -401(k)--- -Health insurance--- -Unlimited PTOLocation------ -Palo Alto, CA--- -Dallas, TX

Keywords: Moomoo, Palo Alto , Marketing Operations & Planning Manager, Executive , Palo Alto, California