Director of Product Launch
Company: TINA Healthcare
Location: Palo Alto
Posted on: September 17, 2022
|
|
|
Job Description:
TINA Healthcare is looking for a Commercialization Manager (CM)
to bring our innovative product, TINA: the tampon insertion aid, to
market. Who are we? The tampon is an antiquated product that has
not been redesigned in 90 years and was not designed with
accessibility in mind. A group of researchers at Georgia Tech and
Stanford has spent the last 5 years envisioning what a world with
accessible menstrual care would look like. Through market research
and thousands of interviews, we discovered thay people with limited
mobility, particularly those with dexterity limitations and pain in
the joints, struggled to use modern applicator tampons. The
alternatives were extreme and sometimes permanent, such as a
hysterectomy, or uncomfortable and unsanitary, like the use of
adult diapers every month. This was an unacceptable realization. To
help these people regain independence, comfort, and improved
quality of life every month, we developed TINA, the Tampon
INsertion Aid. TINA is a reusable device that clips onto
off-the-shelf tampons and makes them easier, more consistent, and
comfortable to use. Beyond individuals with limited mobility, TINA
will improve the quality of menstrual care for millions, such as
first time users, people with obesity, and people just looking for
an easier way. This is a novel product entering a untapped and
unexplored market, marking a massive opportunity; we already have
hundreds of pre-orders from a wide range of user profiles. We need
a data-driven self-starter to lead TINA's product launch and
accelerate relentlessly towards product market fit. Who are we
looking for? After just completing our final beta-testing round,
TINA, who has seen over eight complete product iterations, is fully
formed and ready. The next step is to identify and execute TINA's
road to market. If you get excited at the thought of leading and
owning the go-to-market process for an already completed DTC
product, this role is for you. RequirementsThe Commercialization
Manager (CM) will own the end-to-end GTM process for the TINA
product. This person will lead in the process of developing a GTM
plan and lead the plan's execution and continuous evolution. What
are the CM's Roles and Responsibilities? The CM's overall
responsibility will be to build a GTM Plan based on iterating
online reach within our various target groups (limited mobility,
obesity, young learners, and easier way) to create a business that
has a sustainable CAC and an accelerating ramp. As in any product
launch, there will be tactics that work, tactics that don't, and
tactics that need to be modified. We know there are a number of
sizable markets, but we do not know how to cost effectively reach
these markets. The CM will manage this critical GTM iterative
cycle, ultimately selecting and scaling our deployment strategy.
The CM will be responsible for managing the Marketing Director,
Customer Success Lead, and the Product Design/Manufacturing Team.
Additional Responsibilities will include:
BenefitsNegotiable Salary 401(k) Medical Insurance
Keywords: TINA Healthcare, Palo Alto , Director of Product Launch, Executive , Palo Alto, California
|
Click
here to apply!
|
