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Branding Manager

Company: VMware, Inc.
Location: Palo Alto
Posted on: November 20, 2022

Job Description:

Search JobsJob DescriptionVMware's in-house advertising, brand and creative agency is looking for an experienced branding professional to help manage VMware's messaging assets.The ideal candidate is a strategic systems thinker, a technology enthusiast and a talented writer and editor who can help the brand team powerfully express the VMware brand vision, strategy and verbal brand voice across a wide range of materials, including brand narratives, messaging platforms, training materials, marketing assets, and a fast-growing portfolio of solution, product, and service brand names.Working with the team's Senior Director of Brand Strategy, Senior Manager of Brand Content, and Senior Brand Strategist, the Senior Brand Manager will:Develop, write and edit corporate messaging and customer-facing copy, including creative briefs, taxonomies, value propositions, guidelines, training materials, presentations, banners, ads, employee communications, and infographicsConduct brand reviews and advise clients to help ensure the voice, tone and messaging of marketing communications and campaign content are consistently on brand, on strategy and on messageHelp manage workflows and editorial calendars; define project requirements and schedulesReview naming requests, participate in naming discussions and kickoffs, lead ideation/naming exploration, provide naming recommendations, and engage BU execsEvaluate systems and processes for Verbal Branding projects; help develop and evolve naming architecture strategy, create and socialize naming guidelinesDefine, track and document new product and service taxonomies, naming hierarchies, and brand messaging terminologyHelp develop naming training material and lead training sessions with PMs, PMMs, new clientsRequired skills and experience 10+ years of experience in branding and/or corporate marketing communications on an in-house team or at an agency with B2B technology clientsProven record of developing compelling B2B technology brands and marketing cloud computing, SaaS, and IT infrastructureExpert writing, developmental editing and copyediting skillsStrategic and analytical thinking plus the ability to execute; ability to synthesize complex concepts quickly and express ideas persuasivelyExperience in developing messaging and positioning platformsExperience in leading creative projects from concept to completionProven ability to thrive in a team environment while managing multiple priorities and tight deadlines; able to apply independent judgment and initiative to resolve problemsFor New York City based candidates the hiring range for this position is typically $104,000 to $211,000. The actual offer will be based on the individual candidate. Bonus, commission, and/or equity may be eligible for this position. Additional benefits for this position can be found at job requisition is not eligible for employment-based immigration sponsorship by VMware.This job may require the candidate to travel and/or work from a facility that requires full vaccination prior to entry.VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law. Search Jobs

Keywords: VMware, Inc., Palo Alto , Branding Manager, Executive , Palo Alto, California

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