Demand Generation Manager - Hybrid
Company: Base - Customer Led Growth
Location: Palo Alto
Posted on: September 15, 2023
Base is a Customer Lifecycle Marketing platform, building the
Customer-led Growth (CLG) category and ecosystem. Through journey
tracking, automation, insights, and predictions our Customer
Marketing platform helps companies refocus their efforts on their
customer-base, and attribute growth to customer activations. Armed
with the tools and knowledge to achieve a well-engaged customer
base, at scale, some of the worlds best marketing teams are already
using Base to go from impacting demand to impacting Growth.We are
on the lookout for a skilled Demand Generation Manager to join our
team at Base. As an individual contributor reporting to the Head of
Marketing, you will play a vital role in implementing, executing,
and integrating our multi-channel marketing strategy that
encompasses marketing automation, digital, and social channels.As
part of a small but dynamic marketing team, your focus will be
measured on delivering successful campaigns for lead generation,
nurture, and conversion across various channels.You will be
responsible for developing and overseeing the implementation of
campaigns that will integrate advertising, PR, sales, and social
media marketing.As an Demand Generation Marketing Manager, you are
required to have excellent communication and analytical skills to
be successful in the role. You should also have at least three
years of experience in the same or similar roles and a proven track
record of successful Demand Generation marketing projects and
campaigns.Please note that this is a hybrid position, you will be
required to work from the company offices in Palo Alto once or
twice a week. As a global company, some work outside of regular
work hours and travel from time to time may be
required.Responsibilities:As a Demand Generation Manager, you will
have a hand in every aspect of the marketing mix, with a strong
emphasis on lead generation activities to drive customer
acquisition and enhance the sales funnel. Your key responsibilities
- Brand and Strategy: Contributing to the development and
management of campaigns.
- Marketing Automation: Managing targeted email campaigns and
setting up automated drip campaigns that align with customer
journeys and profiles.
- Digital and Social Media: Building, tracking, and reporting on
SEM and paid digital/social campaigns. Establishing a comprehensive
marketing automation strategy.
- Website Management: Overseeing website management using
platforms such as WordPress and HubSpot.
- Exploring New Channels: Identifying and evaluating new digital
channels and platforms for potential marketing opportunities.
- Research and monitor market trends and data to find
opportunities to increase our sales.
- Analyze marketing data to identify issues and develop solutions
to fix them.Requirements:To thrive in this role, you should bring
your experience as a SaaS B2B2 marketer with a strong command of
digital marketing skills and expertise in lead generation through
digital and direct channels. Here are the key qualifications we're
- 5+ years of hands-on marketing experience in B2B channels.
- Excellent skills and experience in lead generation/demand
generation marketing through direct and online channels.
- Strong proficiency in digital marketing, CRM, and lead
management tools such as HubSpot.
- Exceptional stakeholder management and relationship-building
- Expertise in strategy development of marketing campaigns.
- Strong communication, presentation, and leadership skills.
- Ability to manage complex and multi-channel campaigns.
- Motivation, a thirst for learning, and a proactive drive.Our
Culture:Cultural fit is key to your success within Base! The team
is filled with social, friendly people who are all committed to the
same goal excellent, innovative digital work and client
satisfaction. It is a flat structure, and the team collaborates,
including the founders, who take a hands-on approach in the
business.Base is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to age, ancestry, color, family or medical care leave, gender
identity or expression, genetic information, marital status,
medical condition, national origin, physical or mental disability,
political affiliation, protected veteran status, race, religion,
sex (including pregnancy), sexual orientation, or any other
characteristic protected by applicable laws, regulations, and
ordinances.If you are interested in taking your career to the next
level and working in a dynamic global SaaS startup, please apply
Keywords: Base - Customer Led Growth, Palo Alto , Demand Generation Manager - Hybrid, Executive , Palo Alto, California
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