Senior Director of Product Marketing
Location: Palo Alto
Posted on: November 17, 2023
There are 2 actors on a network, people and machines. Just as
usernames and passwords are used by people to access machines,
machine identities are used by machines to identify and access each
other. Venafi is the inventor of the technology that manages and
protects machine identities, the most important security initiative
in our Global 5000 customers. We are Warriors!Are you passionate
about making a positive impact and protecting the world from
cybercriminals? If so, you may be a natural Venafi Warrior!
How you'll be protecting the world:
As Senior Director of Product Marketing at Venafi, you'll be part
of an extremely motivated, dedicated, and experienced team that
protects many of the largest organizations in the world.
We are seeking a high-energy, results-driven Senior Director of
Product Marketing to play an integral role in accelerating our
already impressive company growth. Reporting to the Chief Marketing
Officer, this person will own all aspects of product, solution, and
platform marketing. As we seek to launch new initiatives and
continually grow our team, we need a leader who is both willing to
develop a winning strategy and work closely with the VPs, and
C-level executives to position the company and its products,
driving awareness, increasing demand, and creating market
leadership. The successful candidate will be a highly effective
communicator and collaborator with a demonstrated history of
working successfully across all levels of an organization.As a
senior leader in the marketing organization, this person will need
to be a force of positive change for both our team and Venafi
organization as we transform for our next phase of growth.
In this role you will:
- Build and scale an already world-class product marketing team
with members who are experts in the customers, the products, and
the communications to the market.
- Partner with the Product Management and Engineering teams to
drive strategy around product positioning for existing products and
- Define and execute pricing and packaging strategies for
products, solutions, and platform.
- Bring new products to market, both internally through sales
enablement and externally through press, analyst, and influencer
outreach and thought leadership programs.
- Define personas and buyer journeys utilizing data, research,
- Partner with the demand gen teams to design integrated customer
and prospect journeys that generate awareness and demand. Be
proactive in recognizing where pipeline gaps exist and partner with
Sales and Marketing to deliver focused campaigns and sales
- Partner with sales to develop sales plays and GTM programs that
help drive the pipeline, find new buyers, and cross-sell into
- Drive ongoing analysis of the market, customers, and products,
including win-loss, message testing, and product usage and adoption
- Coach and mentor product marketers.
The ideal Venafi Warrior will be armed with:
- A proven track record of building and leading product,
solutions, and platform marketing teams in a hypergrowth
- Demonstrated experience bringing new categories to market:
driving company positioning, branding, launch messaging,
- A history of success communicating new B2B solutions to Tech
practitioners, Tech CXOs and Developers. B2B experience is
necessary. Experience in Security, Identity or Systems management
- Excellence in Business Acumen. Proven experience synthesizing
and translating market needs into marketing and product
- The proven ability to manifest the product vision/direction via
compelling positioning and messaging.
- Strong organizational and analytical skills along with
excellent communication skills.
- A track record of being a people-focused leader with proven
ability to build creative and collaborative teams, develop people,
and link performance to overall business objectives.
- A demonstrated passion for pushing the innovation envelope in
What sets you apart?
- SaaS experience
- Security, Identity or Systems management experience
- Product-led growth
- Open-source, Developer-led
- Top business school
- Good Human
- Great listening skills
- Confidence without arrogance
- Pushing beyond yourself
- High career growth trajectory
While you are busy protecting the world, we've got you covered!
In addition to fostering a virtual first collaborative environment,
Venafi offers a benefits package that is in the top 10%. We provide
90% employer-paid premiums for both team members and their families
for medical insurance and 100% employer-paid premiums for both team
members and their families for dental and vision insurance. We have
an uncapped Open PTO (Paid Time Off) policy so team members have
maximum flexibility to take time off. Additionally, we offer eleven
company holidays and encourage taking time to volunteer in your
community. We also offer 401(k) and company matching, company HSA
contribution, 2x salary employer-paid life insurance, and parental
leave. We even offer pet insurance!
More About Venafi:
Venafi is the undisputed leader in Machine Identity Management.
Why? Because we created the category and are light years ahead of
anyone that would consider competing! Gartner has recognized Venafi
as number one in our space and as it turns out, one is NOT the
Venafi is the inventor of the technology that secures and protects
machine identities. The Venafi platform provides visibility,
intelligence, and automation for SSL/TLS, IoT, mobile, cloud
native, Kubernetes, and SSH machine identity types. Many of the
largest organizations in the world use Venafi. Billions of dollars
have been spent protecting usernames and passwords and almost
nothing managing machine identities-organizations are just now
realizing that managing and protecting machine identities is as
important as managing usernames and passwords. The bad guys know
this and are using stolen or forged machine identities in their
cyberattacks. In fact, Gartner says 50% of network attacks will use
Come help us protect the world!
The anticipated pay range for this position is $162,000 to
$190,000. This is a general estimate for informational purposes
only. The actual salary offered will be determined based on the
candidate's relevant qualifications, experience, and skills.
*Upon review of the candidates and based on the objective factors
listed above, this position may be filled at a higher or lower
Keywords: Venafi, Palo Alto , Senior Director of Product Marketing, Executive , Palo Alto, California
Didn't find what you're looking for? Search again!