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Senior Marketing Manager

Company: MetaProp
Location: Palo Alto
Posted on: April 3, 2024

Job Description:

Senior Marketing ManagerLocation: Bay Area, CA (Open to Remote)About Us: At Bizly, we're on a mission to transform the events industry. We're already a market leader in enterprise event management and now we're launching an AI-powered platform that enables anyone to book extraordinary in-person events. We're looking for a dynamic and creative Director of Marketing to focus on three core north stars for the business:Role and Responsibilities:1. Define and improve our bottom-up customer acquisition cost (CAC):

  • Pioneering innovative experimentation strategies to achieve a low Customer Acquisition Cost (CAC) through bottom-up customer acquisition methods.
  • Optimize the customer journey, identifying key touchpoints for efficient lead generation and conversion.
  • Leveraging data-driven insights to constantly refine and iterate marketing campaigns around improving our CAC/LTV ratio. 2. Bizly Brand Refinement:
    • Leading the strategic refinement of the Bizly brand, enhancing its resonance and relevance in the market.
    • Exploring potential re-branding and/or re-naming initiatives to further align with our evolving mission and vision.
    • Overseeing the execution of the brand, from ideation to implementation of design systems and messaging.
    • Executing the brand through social, digital, and in-person activations. 3. Content and Lead Generation for our Enterprise Business:
      • Orchestrating the creation of high-quality content, including white papers, articles, case studies, newsletter, and regular product updates
      • Developing and executing lead generation strategies that cultivate meaningful connections with our enterprise clients.
      • Owning PR and event activations for the Company
      • Co-developing sales scripts, sales playbooks, email campaigns, and other collateral as needed by the sales team.
      • Collaborating closely with the sales team to ensure a seamless handoff and conversion of marketing-generated leads into loyal customers. Qualifications:
        • Hard-working, dedicated, and mission-driven.
        • Scrappy and entrepreneurial; can get things done well without large budgets and big teams
        • High bar and sharp eye for excellence in design and branding.
        • Deep understanding and experience with product marketing
        • A proven track record of driving experimentation-driven growth, reducing CAC through innovative customer acquisition strategies.
        • Extensive experience in branding.
        • Proficiency in generating engaging content for enterprise audiences and leveraging it for lead generation.
        • Exceptional analytical skills, with the ability to interpret data to guide strategic decisions.
        • Strong leadership, communication, and problem-solving abilities, enabling autonomous problem-solving and cross-functional collaboration.
        • We are a certified minority-owned business and we enthusiastically welcome diverse candidates to apply. Why Join Bizly: At Bizly, you'll be at the forefront of revolutionizing the events industry while shaping the trajectory of a visionary brand. You'll have the chance to work in a dynamic, fast-paced environment that celebrates experimentation, learning, and continuous improvement.If you're a marketing trailblazer who thrives on innovation and embraces the challenges of growth, Bizly welcomes you to lead our marketing efforts toward redefining the events industry!
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Keywords: MetaProp, Palo Alto , Senior Marketing Manager, Executive , Palo Alto, California

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