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Senior Revenue Marketing Manager

Company: Lightning AI
Location: Palo Alto
Posted on: July 1, 2024

Job Description:

What we're looking for
We are looking for a Sr. Revenue Marketing Manager with proven experience building and leading initiatives to drive qualified leads into the sales funnel and impact revenue goals. You will be responsible for planning, executing, and optimizing marketing campaigns across multiple channels and programs including email campaigns, SEM/SEO, social, ABM, and webinars. The ideal candidate thrives in a fast-paced, startup environment, and enjoys building strong cross-functional relationships and managing multiple stakeholders to deliver on key outcomes.
As a member of our marketing team, you will report to our Director of Product Marketing, Bruce Lin, and work closely with our sales team to generate demand, nurture leads, and accelerate our pipeline. We want someone that can understand and market to ICPs across both developer and enterprises audiences for B2B products. Palo Alto preferred but open to New York City candidates.
What you'll do

  • Develop and execute scalable campaigns and programs across paid, email, retargeting, content, and other channels to drive qualified leads into the sales funnel
  • Drive account-based marketing efforts and campaigns to support outbound sales motions to target accounts
  • Work alongside the sales team to optimize lead acquisition and accelerate revenue generation
  • Manage and optimize channels, campaigns, and acquisition strategies to nurture leads into active customers
  • Scale marketing efforts to generate predictable sales and PLG pipeline
  • Measure, analyze, and share campaign and program performance to understand ROI and identify new opportunities
  • Build a deep understanding of our target audience and market to inform acquisition strategy
  • Partner with event marketing to create and deliver on successful campaigns and events

    How we evaluate your candidacy
    Our interviews will not only give us insight into your skillset but give you insight into our company.

    • Hiring Manager Interview - 30 minutes:The first interview will be an introductory interview with our Director of Product Marketing focused on revenue marketing/demand generation expertise and general marketing craft.
    • Virtual Onsite - -3 hours: You'll have the opportunity to meet with our CEO, COO, Account Executives, Chief of Staff as well as more time with Bruce Lin and walk through approaches for campaign strategies, channel optimization, measurement, sales collaboration, and culture.
    • Compensation:

        • Sr. Revenue Marketing Manager: $114,000-$148,000


Keywords: Lightning AI, Palo Alto , Senior Revenue Marketing Manager, Executive , Palo Alto, California

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