Senior Digital Marketing Manager

Company: Guardant Health
Location: Palo Alto
Posted on: September 22, 2024

Job Description:

Guardant Health is a leading precision oncology company focused on helping conquer cancer globally through use of its proprietary tests, vast data sets and advanced analytics. The Guardant Health oncology platform leverages capabilities to drive commercial adoption, improve patient clinical outcomes and lower healthcare costs across all stages of the cancer care continuum. Guardant Health has commercially launched Guardant360, Guardant360 CDx, Guardant360 TissueNext, Guardant360 Response, and GuardantOMNI tests for advanced stage cancer patients, and Guardant Reveal for early-stage cancer patients. The Guardant Health screening portfolio, including the Shield test, aims to address the needs of individuals eligible for cancer screening.Job DescriptionAbout the Role:Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a "growth hacker" in healthcare, but there should be, and we hope it's you.The Digital Marketing Manager/Sr.Mgr will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast-paced growing organization, with an opportunity to learn and grow. The Shield team's singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.Responsibilities:

• Assist in shaping the digital strategy and take charge of day-to-day implementation of digital initiatives to enhance awareness, leads, and volume goals.
• Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
• Build and optimize digital marketing analytics dashboards supporting tracking and optimization of SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
• Regularly analyze marketing campaign performance, utilizing key metrics to measure success and identify areas for improvement.
• Manage SEO best practices to enhance website visibility and organic search rankings, ensuring the integration of keyword strategies, on-page and off-page optimization, and continuous monitoring.
• Provide actionable insights and recommendations to leadership based on data-driven analysis.
• Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager (GTM) for efficient tracking and analytics implementation.
• Collaborate with cross-functional teams, such as sales, customer experience, operations, and commercial analytics, to create targeted and personalized digital campaigns.
• Develop and manage customer engagement programs that facilitate routine ordering and referrals.
• Conduct regular A/B tests and improve campaign performance through data-supported insights.
• Develop and implement innovative content strategies that explore creative avenues such as interactive infographics, immersive podcasts, and user-generated content campaigns.
• Support content creation to demand generation and customer utilization efforts.QualificationsExperience:
  • 6 years of digital marketing experience required across various channels.
  • Demonstrated knowledge and experience of traditional and non-traditional marketing channels including search engine optimization, marketing automation platforms, and CRM.
  • Creative thinker with good writing skills, able to make complex ideas simple.
  • Must have strong collaboration skills and experience working with cross-functional teams.
  • Strong knowledge of analytics and reporting including website and advertising analytic tools.
  • 2 years of project management experience.
  • Google Analytics, AdWords, or Tag Manager preferred.
  • Preferable: Marketing Cloud & SFDC.
  • Experience with Adobe Creative Cloud is a plus.
  • Proficiency in speaking, comprehending, reading, and writing English is required.
  • Prior healthcare marketing experience is a plus.
  • Prior Oncology Diagnostic/Biopharma experience is a plus.
  • Prior consumer product goods experience is a plus.Education:
    • Minimum of a Bachelor's degree (Marketing, Communications, English).Additional InformationHybrid Work Model: At Guardant Health, we have defined days for in-person/onsite collaboration and work-from-home days for individual-focused time. All U.S. employees who live within 50 miles of a Guardant facility will be required to be onsite on Mondays, Tuesdays, and Thursdays. We have found aligning our scheduled in-office days allows our teams to do the best work and creates the focused thinking time our innovative work requires. At Guardant, our work model has created flexibility for better work-life balance while keeping teams connected to advance our science for our patients.For positions based in Palo Alto, CA or Redwood City, CA, the base salary range for this full-time position is $116,000 to $156,600. The range does not include benefits, and if applicable, bonus, commission, or equity.Within the range, individual pay is determined by work location and additional factors, including, but not limited to, job-related skills, experience, and relevant education or training. If you are selected to move forward, the recruiting team will provide details specific to the factors above.Employee may be required to lift routine office supplies and use office equipment. Majority of the work is performed in a desk/office environment; however, there may be exposure to high noise levels, fumes, and biohazard material in the laboratory environment. Ability to sit for extended periods of time.Guardant Health is committed to providing reasonable accommodations in our hiring processes for candidates with disabilities, long-term conditions, mental health conditions, or sincerely held religious beliefs. If you need support, please reach out to Peopleteam@guardanthealth.com.Guardant Health is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.All your information will be kept confidential according to EEO guidelines.To learn more about the information collected when you apply for a position at Guardant Health, Inc. and how it is used, please review our Privacy Notice for Job Applicants.
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