Senior Manager, Web Insights and Analytics

Company: Stanford Health Care
Location: Palo Alto
Posted on: February 13, 2021

Job Description:

COVID-19 update:-- Stanford Health Care is still hiring top talent but we also have a commitment to keeping our community safe and to reduce the risk of exposure. We have modified our interviews and other hiring procedures to ensure a safe and convenient process for candidates and employees. To learn more about Stanford Health Care's response to COVID-19, please visit stanfordhealthcare.org-- ATTENTION--!!! Our job site will be undergoing a system upgrade from December 18, 2020 - January 2, 2021 and will not be available to accept applications. During this time we encourage you to Join our Talent Communities by clicking on the link Join Talent Community We would like to invite you back on January 3rd when the upgraded site will once again be open to accepting applications. Senior Manager, Web Insights and Analytics Category Other Job Type Full time Job Id 50966 If you're ready to be part of our legacy of hope and innovation, we encourage you to take the first step and explore our current job openings. Your best is waiting to be discovered.-- Job Summary
The Web Analytics Insights Senior Manager is responsible for producing data driven insights to enhance the customer experience on stanfordhealthcare.org. This role should be well versed in using advanced analytics to further define user insights, identify approaches to initiate personalized customer experiences, while being mindful of privacy considerations for patient customers, and support the web product team in taking the stanfordhealthcare.org website to the next level.

The Web Analytics and Insights Senior Manager partners closely with the departmental stakeholders both within & outside of marketing and needs to understand specific business priorities and KPIs for those project teams as well as supporting data driven development with the Web Product, Web Content and IT development teams. To be successful in this role this individual needs to have strong project management background able to switch tasks quickly and efficiently from timely and accurate reporting on ad hoc web requests, related marketing campaign requests, prioritized website roadmap projects, managing and prioritizing upcoming AB tests, and ensuring ongoing data mining and analysis continues.

Job Duties
The job duties listed are typical examples of work performed by positions in this job classification, and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Deliver data-driven, actionable insights, specifically;
1) Manage, mine and analyze a variety of quantitative (i.e Adobe Analytics, log files) and qualitative data sources (i.e. Foresee) producing insights to identifying opportunities for web customer experience enhancement/new feature roadmap working closely with Web Product team
2) Leverage advanced analytics and statistical tools to explore and analyze data from multiple sources, and elevate the conversation with clients
3) Responsible for oversight of AB testing (using Adobe Target) recommendations & insights, collaborating with Web Product team as needed
4) Integrate with Web Product and UX teams to ensure enhancements/new features are designed with KPIs and performance targets in mind
5) Ensure tracking for new components is in place at go-live
6) Provide support to Web Product team on project specific analysis

Dashboards & Reporting
7) Define & deliver user traffic & engagement reports to departmental stakeholders
8) Able to produce custom Adobe reports/dashboards, provide trend analysis, manage overall report schedule, validate automated reports are running, deliver any manually built dashboards, respond to ad hoc web report and marketing campaign related requests
9) Work with department or team member clients as needed to define & distribute reports/dashboards; collaborate with customers to interpret the findings as needed
10) Provide analysis as needed for all SHC web entities, stanfordhealthcarealliance.org, stanfordhealthcare.org, stanfordhealthcarequality.org, carecounsel.com, other partner sites.Minimum Qualifications

Education: Bachelor's degree in a work-related discipline/field from an accredited college or university in marketing, communications, business administration, computer science or closely related field

Experience: Eight (8) years of directly related experience working with multiple large data sources and combining relevant information to generate insights from analysis; creating effecting reporting solutions (i.e. dashboards, reports etc.)

Knowledge, Skills and Abilities
These are the observable and measurable attributes and skills required to perform successfully the essential functions of the job and are generally demonstrated through qualifying experience, education, or licensure/certification.

-- Proven statistical analytical skills such as A/B testing, clustering, trend analysis
-- Expertise in leading implementations of marketing platforms including Adobe Analytics, Adobe Target, Google, Google Tag Manager, Salesforce as well as survey platforms like Foresee.
-- Proficiency in advanced analytical tools including: SAS, SQL, Python or R
-- Proficiency in data visualization tools including: Tableau or Domo
-- Well versed in presentation-making skills that present data in a compelling way to influence marketing decisions.
-- A passion for making data-driven decisions, has strong communication, problem solving and critical thinking skills
-- An understanding of master data management principles and data governance best practices
-- A good understanding of machine learning techniques and predictive analytics
-- Proven ability to influence stakeholder and senior leaders, and manage organizational change Equal Opportunity Employer Stanford Health Care (SHC) strongly values diversity and is committed to equal opportunity and non-discrimination in all of its policies and practices, including the area of employment. Accordingly, SHC does not discriminate against any person on the basis of race, color, sex, sexual orientation or gender identity and/or expression, religion, age, national or ethnic origin, political beliefs, marital status, medical condition, genetic information, veteran status, or disability, or the perception of any of the above. People of all genders, members of all racial and ethnic groups, people with disabilities, and veterans are encouraged to apply. Qualified applicants with criminal convictions will be considered after an individualized assessment of the conviction and the job requirements. Get tailored job recommendations based on your interests. About Us Every day is an inspiration and an opportunity to lift up our patients with the kind of care that has earned us a worldwide reputation for excellence. Total Rewards At Stanford Health Care, our reputation reflects more than how we treat our patients. It also reflects how we treat our employees. Inclusion and Diversity We value a workplace in which diversity is celebrated and all people are inlcuded, respected, and appreciated as the most valuable asset of Stanford Health Care. Share the opportunity How would you rate your experience popup Stanford Health Care does not discriminate on the basis of Ancestry, Age, Color, Disability, Genetic information, Gender, gender identity, or gender expression, Marital Status, Medical Condition, Military or veteran status, National origin, Race, Religion, Sex and Sexual orientation. Connect with caring. Share your voice. Join our community.

Keywords: Stanford Health Care, Palo Alto , Senior Manager, Web Insights and Analytics, IT / Software / Systems , Palo Alto, California