Senior Manager, Web Insights and Analytics
Company: Stanford Health Care
Location: Palo Alto
Posted on: February 13, 2021
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Job Description:
COVID-19 update:-- Stanford Health Care is still hiring top
talent but we also have a commitment to keeping our community safe
and to reduce the risk of exposure. We have modified our interviews
and other hiring procedures to ensure a safe and convenient process
for candidates and employees. To learn more about Stanford Health
Care's response to COVID-19, please visit stanfordhealthcare.org--
ATTENTION--!!! Our job site will be undergoing a system upgrade
from December 18, 2020 - January 2, 2021 and will not be available
to accept applications. During this time we encourage you to Join
our Talent Communities by clicking on the link Join Talent
Community We would like to invite you back on January 3rd when the
upgraded site will once again be open to accepting applications.
Senior Manager, Web Insights and Analytics Category Other Job Type
Full time Job Id 50966 If you're ready to be part of our legacy of
hope and innovation, we encourage you to take the first step and
explore our current job openings. Your best is waiting to be
discovered.-- Job Summary
The Web Analytics Insights Senior Manager is responsible for
producing data driven insights to enhance the customer experience
on stanfordhealthcare.org. This role should be well versed in using
advanced analytics to further define user insights, identify
approaches to initiate personalized customer experiences, while
being mindful of privacy considerations for patient customers, and
support the web product team in taking the stanfordhealthcare.org
website to the next level.
The Web Analytics and Insights Senior Manager partners closely with
the departmental stakeholders both within & outside of marketing
and needs to understand specific business priorities and KPIs for
those project teams as well as supporting data driven development
with the Web Product, Web Content and IT development teams. To be
successful in this role this individual needs to have strong
project management background able to switch tasks quickly and
efficiently from timely and accurate reporting on ad hoc web
requests, related marketing campaign requests, prioritized website
roadmap projects, managing and prioritizing upcoming AB tests, and
ensuring ongoing data mining and analysis continues.
Job Duties
The job duties listed are typical examples of work performed by
positions in this job classification, and are not designed to
contain or be interpreted as a comprehensive inventory of all
duties, tasks, and responsibilities. Specific duties and
responsibilities may vary depending on department or program needs
without changing the general nature and scope of the job or level
of responsibility. Employees may also perform other duties as
assigned.
Deliver data-driven, actionable insights, specifically;
1) Manage, mine and analyze a variety of quantitative (i.e Adobe
Analytics, log files) and qualitative data sources (i.e. Foresee)
producing insights to identifying opportunities for web customer
experience enhancement/new feature roadmap working closely with Web
Product team
2) Leverage advanced analytics and statistical tools to explore and
analyze data from multiple sources, and elevate the conversation
with clients
3) Responsible for oversight of AB testing (using Adobe Target)
recommendations & insights, collaborating with Web Product team as
needed
4) Integrate with Web Product and UX teams to ensure
enhancements/new features are designed with KPIs and performance
targets in mind
5) Ensure tracking for new components is in place at go-live
6) Provide support to Web Product team on project specific
analysis
Dashboards & Reporting
7) Define & deliver user traffic & engagement reports to
departmental stakeholders
8) Able to produce custom Adobe reports/dashboards, provide trend
analysis, manage overall report schedule, validate automated
reports are running, deliver any manually built dashboards, respond
to ad hoc web report and marketing campaign related requests
9) Work with department or team member clients as needed to define
& distribute reports/dashboards; collaborate with customers to
interpret the findings as needed
10) Provide analysis as needed for all SHC web entities,
stanfordhealthcarealliance.org, stanfordhealthcare.org,
stanfordhealthcarequality.org, carecounsel.com, other partner
sites.Minimum Qualifications
Education: Bachelor's degree in a work-related discipline/field
from an accredited college or university in marketing,
communications, business administration, computer science or
closely related field
Experience: Eight (8) years of directly related experience working
with multiple large data sources and combining relevant information
to generate insights from analysis; creating effecting reporting
solutions (i.e. dashboards, reports etc.)
Knowledge, Skills and Abilities
These are the observable and measurable attributes and skills
required to perform successfully the essential functions of the job
and are generally demonstrated through qualifying experience,
education, or licensure/certification.
-- Proven statistical analytical skills such as A/B testing,
clustering, trend analysis
-- Expertise in leading implementations of marketing platforms
including Adobe Analytics, Adobe Target, Google, Google Tag
Manager, Salesforce as well as survey platforms like Foresee.
-- Proficiency in advanced analytical tools including: SAS, SQL,
Python or R
-- Proficiency in data visualization tools including: Tableau or
Domo
-- Well versed in presentation-making skills that present data in a
compelling way to influence marketing decisions.
-- A passion for making data-driven decisions, has strong
communication, problem solving and critical thinking skills
-- An understanding of master data management principles and data
governance best practices
-- A good understanding of machine learning techniques and
predictive analytics
-- Proven ability to influence stakeholder and senior leaders, and
manage organizational change Equal Opportunity Employer Stanford
Health Care (SHC) strongly values diversity and is committed to
equal opportunity and non-discrimination in all of its policies and
practices, including the area of employment. Accordingly, SHC does
not discriminate against any person on the basis of race, color,
sex, sexual orientation or gender identity and/or expression,
religion, age, national or ethnic origin, political beliefs,
marital status, medical condition, genetic information, veteran
status, or disability, or the perception of any of the above.
People of all genders, members of all racial and ethnic groups,
people with disabilities, and veterans are encouraged to apply.
Qualified applicants with criminal convictions will be considered
after an individualized assessment of the conviction and the job
requirements. Get tailored job recommendations based on your
interests. About Us Every day is an inspiration and an opportunity
to lift up our patients with the kind of care that has earned us a
worldwide reputation for excellence. Total Rewards At Stanford
Health Care, our reputation reflects more than how we treat our
patients. It also reflects how we treat our employees. Inclusion
and Diversity We value a workplace in which diversity is celebrated
and all people are inlcuded, respected, and appreciated as the most
valuable asset of Stanford Health Care. Share the opportunity How
would you rate your experience popup Stanford Health Care does not
discriminate on the basis of Ancestry, Age, Color, Disability,
Genetic information, Gender, gender identity, or gender expression,
Marital Status, Medical Condition, Military or veteran status,
National origin, Race, Religion, Sex and Sexual orientation.
Connect with caring. Share your voice. Join our community.
Keywords: Stanford Health Care, Palo Alto , Senior Manager, Web Insights and Analytics, IT / Software / Systems , Palo Alto, California
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