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Sr. Director, Product and Technical Marketing R2013359
Job Description This role will sit in VMWare's Security Business
Unit . Our security business , which is centered around the V
MWare Carbon Black platform , is a leader in endpoint
and workload security, with over 18,000 customers worldwide.
The mission of 1,800 employees is to keep the world safe
from cyber attacks .
Job Role and Responsibilities :
The Sr. Director of Product and Technical Marketing,
leads the product marketing, technical marketing, and
competitive intelligence teams for the security business unit. Th
is position reports directly to the Senior Vice President of
Product Marketing, Strategy and Busin ess Development.
We view product marketing managers as business owners who have a
clear understanding of their markets and buyers, know the key
drivers of their business, and take responsibility for the overall
success of cross BU solution s in the
marketplace. This role requires deep product domain
knowledge of security , and close collaboration with our
product development organization and other BU product
Lead a team of product marketers to develop succinct and
compelling positioning, messaging and value propositions in support
of VMware Carbon Black solutions , composed both of our
own technology, VMware integrations, and our partner ecosystem.
Conduct market and competitive research, win/loss analysis
, and assessments of our own products
Know the customer. Go on sales calls and maintain
close relationships with important customers and be able to
evangelize how our products have been successful in different
T ranslate into compelling marketing content and assets
(presentations, data sheets, white papers, case studies, videos,
Work with sales to understand the sales cycle such as buyer
personas, sales motions and adoption barriers. Work with a cross
functional team to streamline the sales cycle.
Ensure messaging and content adoption across multiple marketing
& GTM channels and programs (events, VBC, field, partners, digital,
alliances, sales, channel partners, web, social media etc.).
Develop enablement tools that will empower Carbon Black sales
and channel partners to differentiate Carbon Black solutions and
grow revenue in new and existing accounts.
Oversee the product launch strategy , planning
and execution , in collaboration with key functions within
marketing, product, and sales.
Serve as a market-facing subject matter expert for the
Carbon Black Cloud platform and interface with industry
analysts as the company representative.
Establish strategies to drive retention, upsell and cross-sell
for the product portfolio by partnering with key marketing
functions, product, customer success, and inside and field sales
What you'll bring:
15 + ye ars of experience in product and solutions
>5 years security industry experience –
with solutions for security operations.
Strategic and analytical mindset with demonstrated ability to
simplify complex concepts and articulate uniquely differentiated
value propositions to both technical and business audiences .
Strong analytical, leadership, and partnering skills. The ideal
candidate possesses a blend of marketing, business and technical
savvy; a big-picture vision, and the drive to make that vision a
reality in an emerging or established market .
Be a good storyteller verbally and in writing. Be able to
translate geeky-widget-speak into business benefits that resonat e
with customers and reporters.
Demonstrated ability to influence up, down and across
functionally to peers and the ability to collaborate among multiple
Category : Marketing
Subcategory: Product Dev Marketing
Experience: Business Leadership
Full Time/ Part Time: Full Time
Posted Date: 2020-08-24
VMware Company Overview: At VMware, we believe that software has
the power to unlock new opportunities for people and our planet. We
look beyond the barriers of compromise to engineer new ways to make
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Any Kind: VMware is committed to the principle of equal employment
opportunity for all employees and to providing employees with a
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Sr. Director, Product and Technical Marketing Sr.
Director, Product and Technical Marketing We believe that
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