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Senior Business Growth Manager

Company: Mercari
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

Mercari is Your Marketplace. We make it super easy to sell (or buy) almost anything. We all have things we don't use, never used, or simply outgrew. But that stuff still has value. Mercari gives you the power to simply sell it, ship it, and earn some cash for it. Fashion to toys. Sporting goods to electronics. All the brands you know and love. Our mission is simple: to make selling easier than buying. And with 50M+ downloads in the U.S. and 350k+ new listings every day, we're just getting started.

At Mercari, great ideas have a way of becoming innovative products, services, and customer experiences very quickly.

As a Senior Business Growth Manager, you will be part of the Special Projects Team that develops and scales new strategic business initiatives for the company. You will be in charge of growing the Mercari Now service, our new C2C marketplace that enables users to buy and sell locally without meetups. You will craft and execute the go-to-market plan for Mercari Now. You will identify and test top performing channels, run campaigns, analyze their performance and use the insights to devise growth tactics. You will have to move fast, test quickly and cheaply, gather insights and pivot as necessary. You'll be intimately familiar with the competitive landscape, various marketing channels, user acquisition/retention metrics, CRM deployment and analysis tools. You will project manage the growth activities across different teams and be the single owner for the product's user adoption. In doing so, you'll work very closely with a wide range of teams from Product, Brand Marketing, PR, CRM, User Research, Legal and Executive Leadership.

As a leader on our team, you will be focused on customer and user acquisition, activation, retention, and upsell of our product. You will also gather and process customer feedback, and help set up the team and operations as we scale the product. Additionally, you will be a critical member of the team as we conceptualize and develop new strategic initiatives for the company and bring them to market. You will help shape the product experience and roadmaps so that people everywhere can successfully sell (and buy) on Mercari. You help to build a future where all useful things are used.

What you'll do:

  • Lead the development and execution of a data-driven growth strategy for Mercari Now
  • Oversee and manage all the growth/marketing initiatives for Mercari Now
  • Develop and execute new out-of-the-box experiments to deliver, target and run marketing campaigns that drive direct impact
  • Own the user communications calendar for Mercari Now and ensure it aligns with the larger company's communication strategy. Collaborate with CRM, Brand, PR teams on crafting and deploying various CRM and mass communication campaigns.
  • Collaborate with Brand marketing, legal and compliance to develop assets for your campaigns
  • Identify and test channels to reach existing local classifieds users, including via direct mailers, flyers, community partnerships, and other offline channels
  • Identify key user segments / item categories that resonate with the product and build strategies to scale them
  • Launch and scale nationwide in conjunction with cross-functional teams
  • Be the expert on the competitive landscape and have a deep knowledge of competitor product offerings
  • Provide feedback to the larger project team on product features and influence the product roadmap
  • Analyze and pull together insights from multiple sources: users, market data, and competitive analysis. Use these insights to drive awareness, activation and engagement
  • Define and track KPIs and success metrics for your product area

What You'll Need:

  • BA/BS degree. MBA preferred
  • 6+ years of experience working in the field of growth marketing, strategy, business development, and/or product management
  • Past experience in e-commerce, multi-sided platforms or C2C resale is strongly preferred.
  • Experience growth hacking in an early stage start-up or launching a new product within a larger company
  • Experience in designing and executing growth campaigns from the ground up
  • Past experience targeting new users using various marketing channels
  • Ability to identify and size different growth opportunities and the various ways to capitalize on them using qualitative and quantitative data
  • Comfortable with analyzing engagement data and developing actionable conclusions.
  • You are creative and have a love for crafting stories.
  • You maintain good judgement and agility in a fast-paced, entrepreneurial environment, and you can manage multiple timelines, priorities, and teams with ease.

Bonus Points:

  • Proven track record crafting and delivering messaging, positioning and GTM Strategies
  • Demonstrated problem-solving and analytical capabilities, with the ability to develop creative solutions for challenging, undefined problems
  • Strong organizational skills with a keen attention to detail
  • Flexible, resourceful, with a bias to action and willingness to do what is needed to deliver results with limited resources
  • Excellent written, verbal and presentation skills
  • Exceptional interpersonal skills; with previous success in cross-functional collaboration and management by influence
  • Prior marketplace or e-commerce experience is a plus. Previous local classifieds, geography based platform or social/community platform experience will be strongly preferred

Why Mercari?

Mercari nurtures an all for one environment where teamwork and innovative thinking is the priority.

Perks:

  • Medical, Dental and Vision insurance options.
  • 401k
  • Corporate discounts
  • Time when you need it - Flexible vacation days
  • Team outings and events

Keywords: Mercari, Palo Alto , Senior Business Growth Manager, Other , Palo Alto, California

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