Global Campaign Programs Manager

Company: TIBCO Software
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

About Tibco
Headquartered in Palo Alto, CA, TIBCO Software enables businesses to reach new heights on their path to digital distinction and innovation. From systems to devices and people, we interconnect everything, capture data in real time wherever it is, and augment the intelligence of organizations through analytical insights. Thousands of customers around the globe rely on us to build compelling experiences, energize operations, and propel innovation.Our teams flourish on new ideas and welcome individuals who thrive in transforming challenges into opportunities. From designing and building amazing products to providing excellent service; we encourage and are shaped by bold thinkers, problem-solvers, and self-starters. We are always adapting and providing exciting opportunities for our employees to grow, learn and excel.We value the customers and employees that define who we are; dynamic individuals willing to take the risks necessary to make big ideas come to life and who are comfortable collaborating in our creative, optimistic environment. TIBCO we are just scratching the surface.


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Overview

As the Programs Manager you will execute and manage TIBCOs global marketing campaign and demand generation programs. In this role, you'll work closely with various groups within marketing to develop and execute campaigns and programs designed to generate leads that contribute to the sales pipeline and revenue for TIBCO products and solutions.

We are looking for someone that has superior knowledge of demand generation best practices, a natural inclination to measure the effectiveness of marketing activities, strong project management skills, and the ability to drive program execution while managing the expectations of various stakeholders.

What You'll Do
Manage and execute new and existing demand generation programs and tactics across multiple channels to generate leads that contribute to sales pipeline growth and revenue Execute on inbound and outbound marketing campaigns targeting specific personas to increase awareness of TIBCO and generate demand for key solution areas Measure effectiveness of all demand generation activities/tactics, providing consistent reports outlining quantifiable results including the increase in marketing qualified leads, opportunities, pipeline, and revenue Plan, execute, and manage webinars Plan, manage, and optimize nurture and drip email programs to improve conversion rates from leads to opportunities Collaborate with Digital Marketing team to maximize paid media and content syndication results Manage development of demand generation assets with content and product marketing teams Manage vendor and partner relationships and budget for third party programs
Who You Are

Required Experience:
5+ years of experience developing and executing B2B marketing programs in technology industry or similar experience Proven success in campaign execution, including development and delivery of innovative campaigns and programs that drive demand and increase market presence Comfortable working on a number of programs at any given time, and ownership of projects, from concept to execution to reporting on results Excellent written and verbal communication skills Team player with a positive attitude Ability to act with a sense of urgency while maintaining program execution excellence BA/BS in Business or Marketing or equivalent work experience
Preferred Skills
2 years of experience in running demand generation campaign programs Experience with Marketing Automation (Marketo) and Salesforce

Compensation Information: $70k-$90k+ based on candidate experience and location
Benefits Information: https://tibco.benefitmain.com/new-hires/

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Keywords: TIBCO Software, Palo Alto , Global Campaign Programs Manager, Other , Palo Alto, California