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Search Campaign Manager

Company: Dell
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

Search Engine Campaign Manager to join Paid Search team. This support role will work directly with the Sr. Manager, Global Search to ensure successful and flawless execution of our SEM programs. Responsibilities include: Assist in meeting revenue and traffic goals by executing SEM across a variety of product categories.Assist with day to day activities such as:Champion SEM programs with a responsibility for driving new customer growthPlan, develop and implement our SEM strategy for both Google and BingPartner with external agency to manage SEM channel to meet campaign ROI targetsWork with agency to manage trafficking of all assets for our search marketing programs, i.x. keywords, ad copy, asset workbookMonitor and analyze campaign performance and budget managementDrive the paid search process and manage campaigns with internal stakeholdersTrack and analyze SEM results and improve performance based on learningsHelp support project plans and monitor calendars for campaign launches; keep tasks on scheduleCoordinate Candidate should meet the following requirements: Bachelors in Marketing, Business or equivalent3-5 years of hands-on paid search optimization and strategy experienceAdvanced knowledge of SEM tactics pertaining to core brand/non-brand search, RLSA and re-marketing, etc.Strong reporting and analysis skills. Experience with Google Adwords, SA360 and Omniture Site Catalyst is requiredAbility to deal with change with a passion for innovation and creative problem solving. Ability to quickly learn and become fluent in new technologiesExcellent analytical, organizational, project management and time management skillsAbility to self-manage, juggle multiple priorities and pay strong attention to detailsMust be an analytical operator and a strong communicatorProficient in Microsoft Excel (including pivot tables, Word and PowerPoint)Passion for SEM/SEOThis job requisition is not eligible for employment-based immigration sponsored by VMwareCategory : Marketing Subcategory: Marketing Experience: Manager and Professional Full Time/ Part Time: Full Time Posted Date: 2021-02-24 VMware Company Overview: At VMware, we believe that software has the power to unlock new opportunities for people and our planet. We look beyond the barriers of compromise to engineer new ways to make technologies work together seamlessly. Our cloud, mobility, and security software form a flexible, consistent digital foundation for securely delivering the apps, services and experiences that are transforming business innovation around the globe. At the core of what we do are our people who deeply value execution, passion, integrity, customers, and community. Shape what's possible today at Employment Opportunity Statement: VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. Vmware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

Keywords: Dell, Palo Alto , Search Campaign Manager, Other , Palo Alto, California

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