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Public Relations Senior Specialist- Global Public Relations

Company: SAP SE
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

Public Relations Senior Specialist- Global Public Relations

Date: Mar 2, 2021

Company: SAP

Requisition ID: 279071
Work Area: Communication
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time


SAP started in 1972 as a team of five colleagues with a desire to do something new. Together, they changed enterprise software and reinvented how business was done. Today, as a market leader in enterprise application software, we remain true to our roots. Thats why we engineer solutions to fuel innovation, foster equality and spread opportunity for our employees and customers across borders and cultures.

SAP values the entrepreneurial spirit, fostering creativity and building lasting relationships with our employees. We know that a diverse and inclusive workforce keeps us competitive and provides opportunities for all. We believe that together we can transform industries, grow economics, lift up societies and sustain our environment. Because its the best-run businesses that make the world run better and improve peoples lives.


Our Communications Teams are charged with protecting and enhancing the reputation of SAP among internal and external audiences. Teams develop strategic messaging and corporate content, engaging vital audiences in dialogue to advance SAPs position as the market leader in enterprise application software. The Global Public Relations team mines for stories that will be of interest to major business and finance media outlets as well as leading and emerging technology publications. This includes a wide variety of topics covering many pillars of the global economy and public interest.

The key areas of responsibility of the Global Public Relations function are:

Developing and pitching the right media formats and content to drive coverage of SAP

Engaging and building strong relationships with relevant media and reporters

Maintaining a story pipeline that strengthens SAPs profile with regard to business strategy, innovation and thought leadership

Developing new media formats and engagement models with key editors to help drive share of voice and favorability

Developing and executing annual media relations plans

Channeling feedback from media and analysis into the communications planning process

Collaborating with colleagues across the company to ensure holistic, impactful messaging across diverse platforms, including using data to drive decision-making


At least 5 years of experience in corporate communications or journalism with a strong external network among the outlets we target on the US west coast

Excellent writing skills

An abhorrence of jargon

Demonstrated ability to communicate complex topics in clear language

Solid understanding of SAP software and services - or the ability to learn quickly

Demonstrated commitment to collaborative work across teams

Stakeholder management skills and the ability to work with individuals at all levels

Demonstrated ability to make quick decisions and deliver under pressure

A proven track record of successfully leading complex communications projects


As a member of the Global Public Relations team based on the west coast of the United States, you will cultivate and maintain relationships with media to strengthen SAPs media coverage. You will work together with Global Public Relations colleagues across the US and Germany and with communications and other colleagues throughout the company worldwide.

Success is what you make it. At SAP, we help you make it your own. A career at SAP can open many doors for you. If youre searching for a company thats dedicated to your ideas and individual growth, recognizes you for your unique contributions, fills you with a strong sense of purpose, and provides a fun, flexible and inclusive work environment apply now.

To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: or , APJ: , EMEA: ).

Successful candidates might be required to undergo a background verification with an external vendor.

Additional Locations:

Nearest Major Market: San Jose
Nearest Secondary Market: Palo Alto
Job Segment: ERP, PR, Corporate Communications, SAP, Project Manager, Technology, Marketing

Keywords: SAP SE, Palo Alto , Public Relations Senior Specialist- Global Public Relations, Other , Palo Alto, California

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