Channel Marketing Manager - Account Based Marketing

Company: Silicon Valley Bank
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

Overview Silicon Valley Bank is seeking an agile and well-rounded Channel Marketing Manager to act a key contributor in the Performance Marketing function. This role will report into the Director, Channel Marketing. You will execute on plans/strategies, implement and manage digital marketing campaigns across channels for our multiple business units, segments and sectors. In addition, you will serve as the SME for account-based marketing tactics and strategies, responsible for developing and iterating the execution framework for this channel. A full toolbox of technical and creative skills, plus a working knowledge of all marketing channels and communication platforms, will be your key to success. You are a proven digital marketing specialist who possesses a start-up mentality and can quickly uncover new opportunities to optimize and build, takes ownership of key tools, and aligns and organizes with cross-functional teams toward one mission. Responsibilities Collaborate with Channel Marketing Strategists and Marketing Analytics experts to gather targeting requirements within respective channel (e.g. email list, targeting parameters for media or social) Collaborate with Content, Marketing Technology, and Marketing Analytics teams to guide tool set up for execution Develop and execute ABM program, tactics and strategies that drive demand, conversion and quality leads through partnership with Channel Strategy, Sales and Segment Pod leaders Design channel activities in respective tool (e.g. user flow design, A/B testing development, post-execution reporting & optimization preparation (e.g. tagging)) Perform robust testing across channels Execute initiatives in respective channel: web, email, print, direct mail, social media and remaining channels Monitor and measure channel activities and provide insights & feedback for optimization efforts that will influence programs and initiatives Provide feedback (brief and business requirements) regarding tool capabilities & limitations and execution experience Organize, promote and track channel effectiveness

Keywords: Silicon Valley Bank, Palo Alto , Channel Marketing Manager - Account Based Marketing, Other , Palo Alto, California