Partner/Channel Marketing Manager, North America
Company: Denodo Technologies
Location: Palo Alto
Posted on: May 3, 2021
Denodo is the leader in data virtualization providing unmatched
performance, unified access to the broadest range of enterprise,
Big Data, cloud and unstructured sources, and the agilest data
services provisioning and governance at less than half the cost of
traditional data integration. Denodos customers have gained
significant business agility and ROI by creating a unified virtual
data layer that serves strategic enterprise-wide information needs
for agile BI, big data analytics, web and cloud integration,
single-view applications, and SOA data services across every major
industry. Founded in 1999, Denodo is privately held.
Denodo is looking for a smart, experienced, and highly motivated
marketer in North America to join the expanding partner marketing
team. The selected candidate will be primarily responsible
formanaging partner marketing efforts with system integration
partners to drive pipeline generation and acceleration and ensuring
partner/channel sales and marketing goals and targets are met
through effective management of timelines, resources, and
Denodo is the leader in data virtualization, providing agile,
high-performance data integration and data abstraction, and
real-time data services at half the cost of traditional approaches.
Denodos high-profile customers across every major industry have
achieved significant business agility and ROI.
Duties and Responsibilities
This role is responsible for developing the regional partner
marketing strategy to drive brand awareness and generate leads both
with and through partners.
Your goal is to design and execute a regional and scalable partner
marketing program, establish efficient working relationships with
global marketing teams, and drive effective engagement with key
Our candidate is a versatile player with skills that help execute
the following responsibilities successfully.
Work with systems integration partners and Denodos partner/channel
sales managers in the region to develop and execute co-marketing
activities including sponsorship of tradeshows/third-party events,
Denodo-partner events, workshops/hands on labs, webinars, email
campaigns with the intent to generate leads, both with and through
partners. Engage partners for end-to-end sponsorship/involvement in
Denodo-hosted events such as Denodo user conference, roadshows, and
virtual summits (e.g., Denodo DataFest and Denodo Fast Data
Strategy). Own and maintain marketing sections within the partner
portal. Work with partners to develop jointly branded customer
success stories, solution briefs that highlight both the companies
value proposition from a technology/services perspective. Develop
marketing-in-a-box campaigns and deliver them to partner
organizations to enable them to build awareness around data
virtualization and Denodo, and generate leads. Own, develop, and
disseminate partner branding, blog, and press release guidelines.
Ensure leads are uploaded to the CRM system in time and assigned to
and followed up by partners, and monitor lead conversion progress.
Monitor and optimize campaigns and programs. Measure and analyze
campaign and marketing success.
Work with partners to develop joint marketing plans based on market
trends, geography, and solution. Plan and execute Denodo-hosted
partner events (such as Partner Days, Boot Camps, partner
enablement sessions, etc.) within budgetary guidelines and
deadlines. Use online mediums, google ads, and leverage corporate
web to support the recruitment of partners. Obtain partner
testimonials in the form of videos and quotes for building brand
awareness. Strong involvement in the internal development of
partners - recruitment and enablement programs.
Create and release global partner communications in the form of
quarterly newsletters and lead nurture alerts. Work with partners
to develop and issue press releases, media alerts, and bylined
articles. Work with partners to develop blogs and videos that can
be posted on Denodos website, blogsite (DataVirtualization.com) as
well as in partners blogsites. Promote the joint partner
participation and branding via social media channels such as
LinkedIn, Twitter, YouTube, etc. Internally communicate the partner
work through email, The Hub, Wiki, and Google Drive. Maintain the
partner marketing collateral centrally in the Google Drive. Work
within a team of Marketing professionals and collaborate with other
departments, like Partner and Channel Sales and Business
Development Representatives to develop and enhance strategies.
Develop program strategy and execution plan in collaboration with
other members of the Partner Marketing team. Manage external
relationships (vendors, venues, agencies, and media partners)
effectively as needed to ensure maximizing all opportunities and
BA/BS degree with minimum 5+ years experience in B2B partner
marketing (with a focus on demand generation) at a software
company. Familiarity with B2B software sales cycle, and how to use
partners to nurture leads, progress opportunities, and accelerate
closing. Experience organizing marketing campaigns and field
marketing events involving partners to generate leads. Proven
history of working with the global and regional systems integrators
to influence them to conduct marketing campaigns to generate leads
through them. Experience creating and reporting on events using
Salesforce.com Knowledge of Digital Marketing including search,
social and online nurture journeys. Excellent written and verbal
communication skills and high attention to detail. Hands on
attitude and creative use of limited resources. Team player with
excellent collaboration skills, passion for work and willing to
generate results. Detail oriented with proven ability to drive
multiple projects forward cross-functionally. Good knowledge of
Salesforce, marketing automation tools (Marketo or similar), and
various webinar platforms is required. Available to travel when
needed. MBA preferred.
We are committed to equal employment opportunity. We respect, value
and welcome diversity in our workforce. We do not accept resumes
from headhunters or suppliers that have not signed a formal fee
agreement. Therefore, any resume received from an unapproved
supplier will be considered unsolicited, and we will not be
obligated to pay a referral fee.
Keywords: Denodo Technologies, Palo Alto , Partner/Channel Marketing Manager, North America, Other , Palo Alto, California
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