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Senior Product Line Marketing Manager, Cloud Transition

Company: VMware, Inc.
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

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Job Description

Location: Ideal candidate will live within Pacific - Central time zone to coincide with team, but due to the remote nature of the role, there is flexibility for consideration across the U.S. for the right-fit candidate

Senior Product Line Marketing Manager, Cloud Transition

VMware's Cloud Transition team within the Customer Experience and Success organization has a bold mission - to transition our on-premises customers to cloud, and to drive a consistent VMware-wide go-to-market strategy, customer journey, and operational framework to accelerate SaaS adoption and consumption.

Job Role and Responsibilities:

We are seeking an experienced product marketer to drive the transition and the consumption of our services as customers navigate their journey to the cloud. Because this is a company-wide effort, the right person needs to become familiar with our product portfolio and act as an interface between the team and cross-functional teams to develop and go-to-market with offers that would help drive subscription and SaaS adoption and consumption.

This role is a highly impactful role, informing VMware's strategy on driving subscription/SaaS and engagement with a variety of customer personas. The person must be savvy of technology industry dynamics and trends, develop a deep understanding of our business, be a constant collaborator with cross-functional teams, and a creative producer of offers and content.

Responsibilities May Include, But Are Not Limited To:

  • Offer creation. Analyze our install base and create proposals for how to best transition the install base to subscription and SaaS, and how to best drive post-sale consumption and growth.
  • Customer segmentation. Determine customer buying needs and characteristics by customer segment. Customer profiling and buyer persona.
  • Customer journey. Understand and map out the customer journey and identify areas where we can improve the customer experience, drive consumption and cross-sell/upsell.
  • Content development and thought leadership. Shape the core framework for messaging, positioning and GTM for the consumption of our VMware Cloud products, socialize across stakeholders, and apply to a core set of materials. Create both internal- and external-facing content (blogs, slides, briefs, papers, multimedia, reference architectures, etc.) aligned to campaigns, customer needs, and competitive threats.
  • Enablement. Ready our field, partners and customer success teams to carry the offer to market and to drive consumption. Help teams deliver the message with consistency and confidence through ongoing engagements and assets. Actively support teams in customer conversations as needed and guide them through the process.

Required Skills & Experience:

  • 5+ years of experience in Information Technology, Cloud products/services, and SaaS offerings within B2B space
  • 3+ years of relevant work experience in Product Marketing
  • Must be well-versed in GTM strategy and product marketing through digital transformation (e.g. licensed-based to SaaS)
  • Ability to create customer-facing presentation content independently, author detailed market research documents, and conduct offer proposals
  • Ability to analyze and synthesize large volume of data and deal with complex uncertain scenarios and incomplete information
  • Ability to communicate at an executive level with compelling, clear, logical and data driven arguments
  • Strong presentation and interpersonal skills, comfortable delivering presentations to large audiences on an international scale.
  • Intellectual curiosity & willingness to take ownership of deliverables.
  • The person must have a strong work ethic, expressing dedication to the business and pursuit of the agreed-to business agendas.
  • BSCS degree or equivalent, MBA preferred.

VMware

Our people transform the impossible into the essential. We challenge the status quo by inventing better ways of doing things. Our culture is one of possibilities. Where everyone is empowered to achieve success on their own terms. And together, we are crafting the future of business in a digital world.

At VMware, we have EPIC2 Values - Execution, Passion, Integrity, Customers, and Community are what define us. Learn more about our values on our careers website: http://www.vmware.com/company/careers/life-at-vmware.html. We want to hire epic people who enhance our diverse culture - people who will push us, amaze us and drive us forward. In return, we offer the freedom to define and lead your future. VMware diversity: http://www.vmware.com/company/careers/people-at-vmware.html

This job requisition is not eligible for employment-based immigration sponsored by VMware

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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Keywords: VMware, Inc., Palo Alto , Senior Product Line Marketing Manager, Cloud Transition, Other , Palo Alto, California

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