Location: Ideal candidate will live within Pacific - Central
time zone to coincide with team, but due to the remote nature of
the role, there is flexibility for consideration across the U.S.
for the right-fit candidate
Senior Product Line Marketing Manager, Cloud Transition
VMware's Cloud Transition team within the Customer Experience
and Success organization has a bold mission - to transition our
on-premises customers to cloud, and to drive a consistent
VMware-wide go-to-market strategy, customer journey, and
operational framework to accelerate SaaS adoption and
Job Role and Responsibilities:
We are seeking an experienced product marketer to drive the
transition and the consumption of our services as customers
navigate their journey to the cloud. Because this is a company-wide
effort, the right person needs to become familiar with our product
portfolio and act as an interface between the team and
cross-functional teams to develop and go-to-market with offers that
would help drive subscription and SaaS adoption and
This role is a highly impactful role, informing VMware's
strategy on driving subscription/SaaS and engagement with a variety
of customer personas. The person must be savvy of technology
industry dynamics and trends, develop a deep understanding of our
business, be a constant collaborator with cross-functional teams,
and a creative producer of offers and content.
Responsibilities May Include, But Are Not Limited To:
- Offer creation. Analyze our install base and create proposals
for how to best transition the install base to subscription and
SaaS, and how to best drive post-sale consumption and growth.
- Customer segmentation. Determine customer buying needs and
characteristics by customer segment. Customer profiling and buyer
- Customer journey. Understand and map out the customer journey
and identify areas where we can improve the customer experience,
drive consumption and cross-sell/upsell.
- Content development and thought leadership. Shape the core
framework for messaging, positioning and GTM for the consumption of
our VMware Cloud products, socialize across stakeholders, and apply
to a core set of materials. Create both internal- and
external-facing content (blogs, slides, briefs, papers, multimedia,
reference architectures, etc.) aligned to campaigns, customer
needs, and competitive threats.
- Enablement. Ready our field, partners and customer success
teams to carry the offer to market and to drive consumption. Help
teams deliver the message with consistency and confidence through
ongoing engagements and assets. Actively support teams in customer
conversations as needed and guide them through the process.
Required Skills & Experience:
- 5+ years of experience in Information Technology, Cloud
products/services, and SaaS offerings within B2B space
- 3+ years of relevant work experience in Product Marketing
- Must be well-versed in GTM strategy and product marketing
through digital transformation (e.g. licensed-based to SaaS)
- Ability to create customer-facing presentation content
independently, author detailed market research documents, and
conduct offer proposals
- Ability to analyze and synthesize large volume of data and deal
with complex uncertain scenarios and incomplete information
- Ability to communicate at an executive level with compelling,
clear, logical and data driven arguments
- Strong presentation and interpersonal skills, comfortable
delivering presentations to large audiences on an international
- Intellectual curiosity & willingness to take ownership of
- The person must have a strong work ethic, expressing dedication
to the business and pursuit of the agreed-to business agendas.
- BSCS degree or equivalent, MBA preferred.
Our people transform the impossible into the essential. We
challenge the status quo by inventing better ways of doing things.
Our culture is one of possibilities. Where everyone is empowered to
achieve success on their own terms. And together, we are crafting
the future of business in a digital world.
At VMware, we have EPIC2 Values - Execution, Passion, Integrity,
Customers, and Community are what define us. Learn more about our
values on our careers website: http://www.vmware.com/company/careers/life-at-vmware.html.
We want to hire epic people who enhance our diverse culture -
people who will push us, amaze us and drive us forward. In return,
we offer the freedom to define and lead your future. VMware
This job requisition is not eligible for employment-based
immigration sponsored by VMware
VMware is an Equal Opportunity Employer and Prohibits
Discrimination and Harassment of Any Kind: VMware is committed to
the principle of equal employment opportunity for all employees and
to providing employees with a work environment free of
discrimination and harassment. All employment decisions at VMware
are based on business needs, job requirements and individual
qualifications, without regard to race, color, religion or belief,
national, social or ethnic origin, sex (including pregnancy), age,
physical, mental or sensory disability, HIV Status, sexual
orientation, gender identity and/or expression, marital, civil
union or domestic partnership status, past or present military
service, family medical history or genetic information, family or
parental status, or any other status protected by the laws or
regulations in the locations where we operate. VMware will not
tolerate discrimination or harassment based on any of these
characteristics. VMware encourages applicants of all ages. VMware
will provide reasonable accommodation to employees who have
protected disabilities consistent with local law.