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Social Media Specialist

Company: BirdEye, Inc
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

Why Birdeye? 15 years ago brands controlled customer experiences. But in 2021, its customer experiences that control brands. Customers now choose businesses based on shared experiences, not ads. So marketers now have to create and promote great experiences, and they need a platform that can do this at scale. Birdeye is an all-in-one Experience Marketing platform for multi-location businesses. More than 60,000 businesses of all sizes use Birdeye every day to be found online and chosen through listings, reviews and referrals; be connected with leads and customers on the channels of their choice, and deliver the best customer experience with survey, ticketing and insights tools. Founded in 2012, Birdeye is headquartered in Palo Alto, and led by alumni from Google, Amazon, Salesforce and Yahoo. Birdeye is backed by Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures and World Innovation Lab. The company has been the highest-rated Experience Marketing platform over the last 5 years on G2. To learn more, please visit: om What You'll Do: This role reports to the Head of Corporate Marketing and focuses on leading Birdeyes social media strategy and tactics, with an eye to making the companys social presence into a growing, effective, ever-improving acquisition & prospect engagement channel. Responsibilities: + Leads Birdeyes social media management. Identifies key assets (blog posts, guides, PR, webinars and more) and promotes them on Birdeye social platforms such as Facebook, LinkedIn, Instagram and Twitter. + Writes clear, engaging copy on all social posts, with an eye to increasing post engagement, likes and shares - as well as to drive viewers to Birdeye-hosted resources such as webinars, downloadable guides, videos and more + Leads out-of-the-box social media asset creation in partnership with Birdeyes creative team: video snippets, GIFs and other rich media content to boost views and engagement + Focuses and is measured on increasing Birdeyes social media share of voice, relative to named competitors + Leads both paid and organic social media tactics, partnering with Birdeye demand generation, content marketing and product marketing teams + Engages with and amplifies Birdeyes own customers and partner influencers across social platforms Requirements + 1-2 years of experience leading social media at a B2B-focused company + Writing, spelling and punctuation skills are world-class + Embodies strong organizational skills and is exceptionally detail-oriented + Strong experience working with LinkedIn, Twitter and Facebook in particular + Team focused, results- and data-driven + Experience helping to create non-traditional media (video, GIF, other rich media) a plus Why Youll Join Us: At Birdeye, we know that our success is tied to our customers success, so we are continually raising the bar for ourselves and others around us to deliver meaningful results. We seek to innovate and to be the #1 product in our category, which means we need to drive results for our customers and to always deliver what we commit. Our quality needs to be world-class and second to none, so we are exceptionally hands-on to get work done. We roll up our sleeves and DO. Working at Birdeye means being part of a tight-knit family that helps you succeed and loves to celebrate with you! We find strength in diversity and inclusion, so we strive to find different points of view and expect everyone to represent their authentic self at all times. Benefits + Employer-paid benefits with multiple health plan options (HSA, PPO) + Unlimited PTO + 401(k) with company match + Flexible work from home options available + Maternity & Paternity Leave + Employee Resource Groups - network with like-minded "Birds" + Abundant opportunities that come with a dynamic and fast-growing organization!

Keywords: BirdEye, Inc, Palo Alto , Social Media Specialist, Other , Palo Alto, California

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