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Senior Global Partner Search Analyst,Digital Go to Market

Company: HP Inc
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

The Team

  • Ecommerce is rapidly growing and redefining the way we research, shop, buy and sell at HP. In the digital ecommerce space, it is critical that HP and our reseller partners are driving innovation and best practices for HP products by optimizing digital marketing and the online shopping experience across the 'digital shelf'.

Role Objective

  • The Partner Search team is responsible for growing and accelerating HP's ecommerce presence with HP's largest reseller partners. In this role, you will help develop strategies to drive qualified traffic and activate conversion on partner platforms. This role will report to our strategic leader for our search engine marketing efforts with our resell partners. They will develop paid media best practices within and across our partners and will work with our analytics team to optimize performance.

Responsibilities

  • Develop regular analysis of the global ecommerce retail PS/Supplies/Hardware digital market and HPs relative performance

  • Focus exclusively on HPs global top partners' digital consumer businesses

  • Work with large datasets, formal and informal, that cover HPs digital investments and collaborate with internal teams to design, produce, and support digital dashboards

  • Identify areas of largest opportunity within partners digital search capabilities

  • Identify and develop metrics / benchmarks to provide insight behind the information in the performance dashboard

  • Champion the utilization of common digital analyses processes and languages

  • Partner with Omnichannel analyst team to develop right data cadence and processes

  • Analyze historical and operational metrics and iterate processes to drive top and bottom line financial results

Education and Experience Required

  • BA or BS in Marketing, Consulting, Analytics or related field; MBA preferred

  • 7+ years' experience in media analytics, advertising sales, digital media, marketing consulting or financial modelling

  • Experience using search engine marketing, website analytics platforms and brand analysis techniques

Knowledge and Skills

  • In-depth knowledge of marketing principles, practices, tactics and tools

  • Advanced knowledge on retail sales channels, preferably an understanding of consumer electronics, product cycles and go-to-market operations

  • Excellent written/oral communications and aptitude for data analysis, statistics, forecasting and estimation

  • Ability to operate independently and to iterate quickly on data results, with clear plan to move forward

  • Strong interpersonal and project management skills; ability to collaborate with virtual teams

  • Ability to interface effectively with multiple levels of management and functional disciplines

  • Strong ability to influence and drive organizational change

Impact/Scope

  • Plan and execute digital omnichannel data analysis approach

  • Provide consistent analysis on digital search investments to maximize ROI from partner landscape

  • Align marketing programs to investment

Complexity

  • Moderate to high - Some senior management, partner and/or customer interface; frequent cross-functional/ cross-organizational interaction on execution of tactics

About HP

You're out to reimagine and reinvent what's possible-in your career as well as the world around you.

So are we. We love taking on tough challenges, disrupting the status quo, and creating what's next. We're in search of talented people who are inspired by big challenges, driven to learn and grow, and dedicated to making a meaningful difference.

HP is a technology company that operates in more than 170 countries around the world united in creating technology that makes life better for everyone, everywhere.

Our history: HP's commitment to diversity, equity and inclusion - it's just who we are.

From the boardroom to factory floor, we create a culture where everyone is respected and where people can be themselves, while being a part of something bigger than themselves. We celebrate the notion that you can belong at HP and bring your authentic self to work each and every day. When you do that, you're more innovative and that helps grow our bottom line. Come to HP and thrive!

Keywords: HP Inc, Palo Alto , Senior Global Partner Search Analyst,Digital Go to Market, Other , Palo Alto, California

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