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BD and Marketing Manager - ECVC/Tech Trans, NoCal

Company: Sidley Austin LLP
Location: Palo Alto
Posted on: May 3, 2021

Job Description:

The Business Development and Marketing Manager serves as the primary liaison to the Emerging Companies and Venture Capital (ECVC) and Technology and IP Transactions Practice Area Teams (PATs), and is a critical part of the Bay Area marketing team supporting Northern California marketing efforts. S/He will work directly with the lawyers in the PATs and the office to develop and execute clear strategies and business plans, and manage an aligned range of marketing campaigns/programs, events, communications and key account activity. Working closely with marketing colleagues in the transactional practices and the Bay Area, this position reports to the Senior Business Development and Marketing Manager. Projects may include: securing panel and other appointments through the submission of written proposals/pitches; assisting in the maintenance of business development and marketing collateral for the group (including experience databases); monitoring progress against planned priorities; preparing directory submissions; improving the profile of the practices and the office; managing industry associations local to the Bay Area and which support the local practices; and, developing strategy for participation in or planning of major events, and supporting local events. S/He takes an active role in learning about the practices and closely related practices. S/He helps develop projects to enhance the groups’ and the Firm’s internal knowledge about its clients and business in order to foster cross-selling.Strategic Practice and Client DevelopmentConsults with Practice Area Team (PAT) leaders and key partners on development and coordination of marketing and client development plans for the practice and individual lawyers within the PAT.Attends and contributes to PAT meetings and planning sessions.Tracks and analyzes practice initiatives and how those initiatives impact the practice’s budget and provides evaluation of past initiatives to determine if there is sufficient ROI to repeat those initiatives.Evaluates the viability and probability of the development of business prospects and cross-marketing efforts of the practices.Manages, develops and refines processes and procedures relating to the practice's business development 'infrastructure” (e.g., written collateral; database/matter lists; contact lists; opportunity tracking; etc.). Maintains an acute level of quality control to ensure that all marketing collateral, communications, deal lists, etc. are consistent, error-free, and up to date. Ensures processes are efficient and the best possible use is made of available technology and other resources.Coordinates with the Market Intelligence team to conduct industry and client research to aid in practice development initiatives.Facilitates the planning, implementation and follow-up of new business or cross-marketing opportunities.Leads practice areas’ submission of rankings, surveys, league tables and other ratings information.Coordinates with Communication team on PR opportunities.Recommends and facilitates the involvement of Firm lawyers in professional organizations that will enhance the visibility of the lawyers and the Firm in global and industry platforms.Proposals and PitchesServes as lead project manager for RFPs and pitches (primarily in PowerPoint format), both for the primary practices and other, related groups, as necessary.Spearheads briefing discussions to propose and/or understand the opportunity, and develop the strategy for response.Writes new business proposals, conducts matters research and produces targeted, tailored responses to RFIs/RFPs.Supports follow-up, debrief activities post-pitch, and reports them back to Firm.Bay Area Marketing SupportIn conjunction with the Marketing Programs team, supports Bay Area events that raise the profile of the firm.Identifies and manages industry association memberships that are critical for office visibility.Supports local key client programming, including marquee roundtable series.Employee ManagementParticipates in hiring, managing, and developing junior members of their team, as appropriate.Oversees daily operations and reviews staff work.Manages professional development of staff goal setting, coaching and training.Prepares annual performance appraisals and provides timely feedback on performance.Qualification Requirements: To perform this job successfully, an individual must be able to perform the Duties and Responsibilities (the “Duties”) above satisfactorily and meet the requirements below. The requirements listed below are representative of the minimum knowledge, skill, and/or ability required. Reasonable accommodations will be made to enable individuals with disabilities to perform the essential functions of the job. Employees or applicants who need an accommodation should contact Human Resources. If you need such an accommodation, please email (current employees should contact Human Resources).Education and/or Experience:Required:A minimum of eight (8) years of professional marketing, business development or other relevant experienceOverall understanding of the Silicon Valley business environment including early-stage companies and the venture capital sectorA Bachelor's degree from an accredited four year college or university, preferably in marketing, communication, business/finance or related fieldExcellent writing, proofreading and critical thinking skillsDemonstrated proficiency in Microsoft Office Suite including PowerPoint, Word and ExcelPreferred:Professional marketing or business development experience and/or strategic planning, sales, market assessment or positioning in a law firm or other professional services industryUnderstanding of key industries in the Bay Area, including technology and/or life sciences, and the local market in generalSupervisory, managerial and/or project management experienceM.B.A. or J.D. a plusWorking knowledge of customer relationship, pipeline, and experience management databases such as InterAction, OnePlace, and/or FoundationFamiliarity with company/market research tools and league tables such as CapitalIQ, Mergermarket, Bloomberg, Refinitiv, etcOther Skills and Abilities:The following will also be required of the successful candidate:Strong organizational skillsStrong attention to detailStrong writing skillsGood judgmentStrong interpersonal communication skillsStrong analytical and problem solving skillsAble to work harmoniously and effectively with others across all levelsAble to preserve confidentiality and exercise discretionAble to work under pressureAble to manage multiple projects with competing deadlines and prioritiesSidley Austin LLP is an Equal Opportunity/Affirmative Action Employer

Keywords: Sidley Austin LLP, Palo Alto , BD and Marketing Manager - ECVC/Tech Trans, NoCal, Other , Palo Alto, California

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