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Practice Group Marketing Specialist (Litigation)

Company: Cooley
Location: Palo Alto
Posted on: June 6, 2021

Job Description:

Practice Group Marketing Specialist (Litigation)

Cooley is seeking a Practice Group Marketing Specialist (Litigation) to join the Marketing team.

Under the supervision of litigation marketing management, the Practice Group Marketing Specialist will work closely with the firm's litigation marketing team, attorneys and other marketing team members to support business development and marketing activities for certain practice groups and geographical markets. The primary goal is to drive revenue through new business opportunities and client expansion programs, including pitches and proposals, events and sponsorships, sales pipeline management, key client initiatives, and business development coaching and training. This position is responsible for working with attorneys in the litigation department to respond to marketing and business development requests in a manner consistent with the firm's overall strategy.

Position Responsibilities:

Strategic Direction

* In conjunction with the litigation marketing management, the litigation marketing team, firm attorneys and other marketing team members, assist with supporting marketing and business development initiatives for litigation practice group(s). * Assist with identifying practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue. * Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm.

Business Development

* Assist with business development/sales support for attorneys in litigation practice groups. * Work with the litigation marketing team to implement policies and procedures for business development initiatives, including proposal preparation, client presentations, sales pipeline management and market development. * Support RFPs/RFIs and other pitches and proposals. * Manage data and content for litigation marketing team. * Help identify new business opportunities and targets, as well as support trend-related projects concerning the marketplace. Support key target initiatives. Conduct business research and relationship searches. Collect key target account data. * Support targeting initiatives consistent with overall firm strategy. * Collect sales pipeline information. Help support accurate reporting and forecasting systems for the tracking of business development.

Programs and Visibility Initiatives

* Work with other marketing staff to execute hosted events, client receptions and alumni programs. * Assist with managing business sponsorships and activities tied to industry and business organizations in which the litigation department active. * Support networking, speaking, media opportunities for litigation attorneys that support PG business plans.

Knowledge Management

* Develop and maintain marketing materials and collateral (descriptions, engagement lists, client lists, awards, etc.). * Steer data using the appropriate firm technologies (Web, Salesforce, Portal, Intranet, etc.). * Help promote exposure to practice group and individual attorneys internally and externally


* Work cooperatively with staff and managers at the local office to advance both marketing and general administrative goals and projects. * Role model the use of Salesforce in managing the sales pipeline and for practice group business development.

Skills & Experience:


* 2+ years' experience in a marketing/business development position. * Project management experience and direct experience in creating and monitoring sales and business plans, goal tracking and sales pipeline management. * Ability to work overtime, and/or to travel to other offices and off site, as needed. * After orientation at Cooley LLP, exhibit proficiency in Microsoft Word, Outlook, DTE, Adobe Acrobat, FileSurf and other Firm applications. * Proficient in the use of a CRM tool.


* College degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus. * Prior legal experience is strongly preferred. * Depth of understanding of the litigation practice is strongly preferred. * Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator is strongly preferred.


* Must be proactive, have high energy, and be creative, quick thinking, and comfortable with risk. * Must be entrepreneurial by nature. * Possess excellent analytical skills. * Proven ability to carry and achieve marketing goals. * Must have strong interpersonal skills with ability to facilitate and solve problems. * Strong communication, both verbal and written, and presentation skills. * Detail-oriented with advanced organization skills.

Cooley offers a competitive compensation and excellent benefits package.


Keywords: Cooley, Palo Alto , Practice Group Marketing Specialist (Litigation), Other , Palo Alto, California

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