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Group Product Line Marketing Manager

Company: VMware, Inc.
Location: Palo Alto
Posted on: June 8, 2021

Job Description:

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Job Description

Join the Cloud Services Business Unit (CSBU) at VMware to help shape the future of IT. Product Marketing plays a critical role in successfully driving products into the marketplace by understanding the current market environment and developing a strategy to drive customer awareness of the benefits of adopting VMware products and solutions. Our team is looking for a PMM to focus on the marketing aspects of the Azure VMware Solution service.

VMware product marketing managers in the CSBU lead cross-functional teams, setting the overall vision for product go-to-market strategy, monitoring key performance indicators, understanding the dynamics of both direct and channel sales, and influencing many teams towards common goals. They are also responsible for driving the marketing strategy, positioning, messaging, packaging, field enablement, and evangelism for their solutions. As a product marketing manager, you will also work closely with the core product marketing, technical marketing, and product management teams to also understand the optimal methods and tactics to educate the field.


  • Develop and execute plans to scale go-to-market and sales enablement programs
  • Develop positioning and messaging that resonates with customers, communicating product features/capabilities in terms and categories that customers understand, care about, and are willing to pay for
  • Delivery key storylines to both the field (as part of enablement) and customers
  • Analyze the sales cycle and channel mix for specific products and solutions, and formulate ideas and approaches to optimize the selling process
  • Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions with the field
  • Help define the overall marketing strategy for all products in the CSBU
  • Work with a cross-functional team (e.g. business development, alliances, product management, sales, channel partners, and engineering) to drive successful product releases
  • Create sales tools and collateral (PowerPoint presentations, datasheets, white papers, customer case studies, demos, and training materials) as required by the field
  • Create and drive innovative initiatives to drive the fast proliferation of VMware products and solutions with the field


  • BA/BS in Computer Science or equivalent
  • Proven analytical skills and strategic thinking. Demonstrated ability to develop creative / non-traditional solutions
  • Excellent written and verbal communication skills. Ability to translate technology features into business benefits. Previous experience interacting with and presenting to C-level executives
  • Strong leader, self-starter and a proven team player in a high paced and achievement-oriented environment

VMware is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: VMware is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at VMware are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. VMware will not tolerate discrimination or harassment based on any of these characteristics. VMware encourages applicants of all ages. VMware will provide reasonable accommodation to employees who have protected disabilities consistent with local law.

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Keywords: VMware, Inc., Palo Alto , Group Product Line Marketing Manager, Other , Palo Alto, California

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