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Digital Marketing Specialist

Company: Maxonic
Location: Palo Alto
Posted on: June 8, 2021

Job Description:

Job Description Employment Type: Contract Job title: Marketing Consultant I / Digital Marketing Associate Job location: Palo Alto, Ca (Remote) Duration : 6 months to start. (Depending on candidate performance and business needs, could be a chance for extension.) Looking for an Associate Digital Strategist to join the Digital Strategy team. In this role, you will aid in identifying and mapping the most impactful digital content for each stage of the customer journey. You will work closely with Senior Digital Strategists and collaborate with internal stakeholders from product marketing and campaign marketing teams to help drive ongoing digital programs for highly technical customers and prospects. The Associate Digital Strategist will help to develop and implement omni-channel digital strategies to enhance brand awareness, drive website traffic, generate demand, and accelerate the buying decision to achieve business goals. You will use analytics tools to measure KPIs and provide insights to optimize campaigns and content across digital channels (including multiple web properties, SEO, SEM, display, social media, and web personalization). Responsibilities Map digital and content strategies across paid, owned and earned channels Assist in writing and optimizing copy to ensure consistent product and solution messaging across channels Distribute, manage, analyze, and optimize content for target audiences across digital channels Identify KPIs, set targets, continuously monitor and measure digital strategy effectiveness, and regularly deliver analysis and insights to key stakeholders Collaborate closely with colleagues at all levels of the organization to develop compelling digital content and experiences, and use performance metrics to drive learnings and future optimizations Support internal and external search and social media teams by understanding best practices and coordinating these across channels Utilize strong project management skills and high attention to detail to follow a set timeline, keep projects on-track and ensure all elements are in place to launch a campaign Required Job Skills Collaboration and project management skills are paramount Exemplary writing and editing skills samples of your work will be requested Exceptional communication and interpersonal skills Strong problem-solving and analytical skills; must be comfortable working with data to drive optimizations Familiarity with SEO/SEM strategies Social media and design savvy with various platforms and outlets a plus Adaptability in order to thrive in the ever-changing digital space and fast-paced, dynamic technology industry Passion for all things digital marketing Company Description About Maxonic: Since 2002 Maxonic has been at the forefront of connecting candidate strengths to client challenges. Our award-winning, dedicated team of recruiting professionals are specialized by technology, are great listeners, and will seek to find a position that meets the long term career needs of our candidates. We take pride in the over 5,000 candidates that we have placed, and the repeat business that we earn from our satisfied clients.

Keywords: Maxonic, Palo Alto , Digital Marketing Specialist, Other , Palo Alto, California

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