Social Media PR Specialist

Company: Ultimate
Location: Palo Alto
Posted on: June 8, 2021

Job Description:

About the Role: The Social Media & PR Specialist is an integral part of our Corporate Communications team.This is a unique opportunity to support both social media and PR to tell the company''s story. Through creative communication strategies, this role will support our social media and PR efforts to strengthen the company''s reputation and build positive awareness of our brand, products, and solutions. The ideal candidate is passionate about social media and will build out our social strategy that will increase the impact of the company''s messaging. We are looking for someone with excellent communication and project management skills to join our team. This individual has the outstanding opportunity to build, plan, and execute digital content and messaging across our social channels.About the Work: Lead the ongoing management and growth of the company''s social channels through content strategy, creation, and leading the publishing/monitoring across all the company''s social media channels.Generate a diverse pipeline of social media content, effectively crafting them in the look and feel as well as the voice and tone of the brand.Create clear, compelling, and engaging content such as press material, blog posts, and social media content that is consistent with Varian''s brand.Develop and execute social media programs and campaigns in support of company and business unit objectives and initiativesManage the day-to-day messaging, monitoring, and moderation of Varian''s social media channelsCreate micro-content such as social graphics, animated GIFs, and short-form videoTrack and monitor PR and social media performance, trends, and report actionable insights and KPI''s on a regular basis. Provide recommendations for platform and content optimization.Work cross-functionally with internal teams to ensure that we are fulfilling their social needsStay current on social media trends, and bring ideas forward that can help tell our storyDevelop, support, edit communications materials including press releases, messaging, FAQs, PR plans, holding statements, etc.Support thought leadership programsCoordinate PR request and inquiries within the organization, collaborating with internal clients to manage expectations and provide social media and PR counsel as necessaryAbout You:Strong experience in internal/external communications, social media, public relations, marketing in an agency or corporate environmentExceptional writing, grammar, and creative copywriting skillsA natural storyteller, have experience building editorial calendars independently, content development and have a passion for crafting stories through words, pictures, and videoA keen visual sense, an eye for detail, and mastery of both technical and aesthetic best practices for images and videoExperience with cross-functional collaboration and influence with stakeholders and partnersExceptional organizational and project management skills; executing with speed, accuracy, and efficiency with strong attention to detail.Flexible, self-starter who works independently with minimal supervision but has a proven ability to work effectively in a team environmentDetail-oriented, highly organized and able to manage multiple tasks/projects simultaneouslyAbility to react and respond quickly to time-sensitive situationsAn uncanny ability to develop relationships and work with employees at all levels, including executive leadership, across a wide variety of teams and departmentsPerforms well under pressure and consistently meets deadlines.Thrives in a fast-paced and deadline-oriented environmentExperience with: Canva, video editing, Adobe InDesign, Photoshop, Google Analytics, social media management solutions (ex. Sprout Social, Hootsuite), Cision, PRNewswire We are an equal opportunity employer and make hiring decisions based on merit. Recruitment, hiring, training, and job assignments are made without regard to race, color, national origin, age, ancestry, religion, sex, sexual orientation, gender identity, gender expression, marital status, disability, or any other protected classification. We consider all qualified applicants, including those with criminal histories, in a manner consistent with state and local laws, including the City of Los Angeles'' Fair Chance Initiative for Hiring Ordinance.

Keywords: Ultimate, Palo Alto , Social Media PR Specialist, Other , Palo Alto, California