Marketing & Demand Generation Manager
Company: Forestown
Location: San Jose
Posted on: February 16, 2026
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Job Description:
Job Description Job Description Marketing & Demand Generation
Manager (On-site, Bay Area) Location: San Jose / Bay Area, CA
(On-site) Employment Type: Full-time Reporting to: President Role
Overview We are looking for a hands-on Marketing & Demand
Generation Manager to own the top of the funnel for our core
businesses, including ADU, Main House, and upcoming POD products.
This role is responsible for driving qualified inbound demand ,
converting leads into MQLs, and building a scalable, measurable
demand generation engine. You will work closely with sales,
operations, and leadership to ensure marketing directly supports
revenue growth. This is a results-driven, execution-heavy role ,
not a purely strategic or brand-only position. Key Responsibilities
Demand Generation & Funnel Ownership Own the full top-of-funnel
process: inbound leads to MQL, and improve the conversion to sales
deals. Design, execute, and optimize demand generation strategies
across paid media, SEO, website, content, and email marketing.
Establish clear funnel definitions, lead qualification criteria,
and performance benchmarks. Continuously improve lead quality,
conversion rates, and cost efficiency. Paid Media & Digital
Execution Own paid media strategy, budget allocation, and
performance tracking (Google, Meta, etc.). Manage or coordinate
execution resources (internal or external) while retaining full
accountability for outcomes. Monitor CAC, CPL, and ROI, and adjust
tactics based on performance data. Content & Website Optimization
Drive content development aligned with lead acquisition and
conversion goals. Optimize website structure, landing pages, and
lead capture flows. Collaborate with design and content partners to
ensure messaging supports funnel performance. Cross-Functional
Collaboration Work closely with sales to ensure lead handoff,
feedback loops, and funnel alignment. Support offline initiatives
(e.g., open houses, showroom events) from a demand capture and
follow-up perspective. Partner with leadership to support new
product launches and market entry strategies. Qualifications 5
years of experience in demand generation, growth marketing, or
performance marketing. Proven track record of owning and scaling
top-of-funnel lead generation. Strong understanding of paid media,
SEO, CRM workflows, and marketing analytics. Data-driven mindset
with the ability to translate insights into execution. Comfortable
operating in a fast-moving, evolving environment with high
accountability. Ability to work on-site in the Bay Area and
collaborate closely with cross-functional teams. What Were Looking
For Someone who owns outcomes , not just activities. Comfortable
being accountable for numbers, not just effort. Hands-on executor
who can also think structurally about funnel design. Clear
communicator who can work across sales, ops, and leadership. Bias
toward action, clarity, and continuous improvement. Compensation &
Growth Competitive base salary, aligned with Bay Area market
standards. Performance-based bonus tied directly to funnel and
revenue outcomes. Opportunity to grow into broader marketing or
revenue leadership responsibilities as the business scales. Why
This Role Matters Marketing in our company is not a support
function — it is a core growth driver . This role has direct
visibility, accountability, and impact on company performance.
Keywords: Forestown, Palo Alto , Marketing & Demand Generation Manager, PR / Public Relations , San Jose, California
